(703) 818-2425 info@biakelsey.com User Login
BIA/Kelsey - Local Media Watch
  • BIA/Kelsey Home
  • Conferences
  • Coverage Areas
  • Forecasts
  • SMB Research
  • Analyst Team
  • Contact

Conferences

Home Z - Subcategories Conferences

Elevation’s McNamee: Microsoft and Google Won’t Be Able to Recreate Their Success

  • June 7, 2012
  • Peter Krasilovsky
  • Conferences, Facebook, Google, Mobile, Social, Traditional Media

Elevation Partners' Roger McNamee -- friend of Bono's, the lead in the failed resurrection of Palm and a winner in the Facebook IPO to the tune of $1.5 billion -- is known as a contrarian thinker. He did not disappoint…

Read More→

SFSW: Taking on Punch Cards With Loyalty Marketing

  • June 6, 2012
  • Peter Krasilovsky
  • Conferences, Coupons/Deals

Loyalty and engagement programs are now flooding the local ecosystem. They see themselves as the next step up from daily deals. At the same time, they hope to be more effective than "buy 10 get one free punch cards," according…

Read More→

SFSW: Google Offers’ Mangtini on Enabling a ‘Much Broader Ecosystem’

  • June 6, 2012
  • Peter Krasilovsky
  • Conferences, Coupons/Deals, Google

Google Offers has just celebrated its first anniversary and now has a presence in 40 markets, says Group Products Manager Nitin Mangtini, who was speaking Tuesday at the Street Fight Summit West conference in San Francisco. Mangtini, who also spoke…

Read More→

June’s ‘Local’ Events: One Hot Month

  • May 18, 2012
  • Peter Krasilovsky
  • Conferences

The June calendar is definitely filling in. It is the most active month in memory. I’ll be attending five events -- three in San Francisco, two in San Diego. As Richard Rogers says: “June is bustin’ out all over.” In…

Read More→

A Preview of Street Fight Summit West (June 5, San Francisco)

  • May 8, 2012
  • Peter Krasilovsky
  • Conferences

The local event calendars are filling up. A new event we’ll be attending is The Street Fight Summit West, which is June 5 at Bently Reserve in San Francisco, a classy location. Street Fight head Laura Rich tells us the…

Read More→

Top 10 Takeaways From ILM East 2012 (and Thank You!)

  • April 2, 2012
  • Peter Krasilovsky
  • Coupons/Deals, ILM East, Online/Interactive, Social, Video, online

ILM East 2012 took place last week in Boston and is now one for the history books. It was definitely a fun show that really showcased the fast moving local innovations that BIA/Kelsey focuses on. There are many learnings we…

Read More→

ILM East: Ted Leonsis — Local’s All About Scale, ‘New Currencies’

  • March 29, 2012
  • Peter Krasilovsky
  • Coupons/Deals, ILM East, Mobile, Video

Ted Leonsis, Groupon vice chair, American Express board member and Internet pioneer, emphasized the importance of scaling for local in a global economy during a keynote at ILM East yesterday. “Indiana really matters. India matters more,” said Leonsis, pointing out…

Read More→

ILM East: Michael Silberman’s Vision for Magazines’ Digital Future

  • March 28, 2012
  • Jed Williams
  • ILM East, Online/Interactive, Traditional Media, Verticals

What does a popular urban magazine franchise tailored to the digital world look like? New York Media’s GM of Digital, Michael Silbmerman, shared his vision at ILM East 2012, and it includes healthy doses of synergy (with the core print…

Read More→

ILM East: VidLoMo — Integrating Video Into Local Marketing

  • March 27, 2012
  • Elise Simmons
  • General Marketing, ILM East, Video, Video, online

Juan Delgado, Managing Director, Americas, Perform John McIntyre, CEO, Backyard Randa Minkarah, Senior VP of Revenue and Business Development, Fisher Communications David Simon, VP, Advertising Solutions, Local Corp. Video is everywhere you look, from your smartphone to the back of…

Read More→

ILM East: National Advertisers, Targeting Locally

  • March 27, 2012
  • Charles Laughlin
  • Ad Sales, National, ILM East, Online/Interactive

The biggest boom in local is actually national. With geotargeting options, better metrics and better creative national brands and agencies are increasingly going the local route. GroupM research shows that 83 percent of brand advertisers expect their local online spending…

Read More→

ILM East: The Boom in Social Local Media

  • March 27, 2012
  • Elise Simmons
  • ILM East, SMBs, Social

Geoff Cramer, CEO of SocialMadeSimple Adam Japko, President of Digital Sherpa Mark Schmulen, General Manager of Social Media for Constant Contact Neil Kataria, President of newBrandAnalytics Catherine Tucker, Associate Professor of Marketing for MIT Sloan School of Management Social Local…

Read More→

ILM East: Local Political Advertising 2012

  • March 27, 2012
  • Elise Simmons
  • Ad Sales, National, ILM East, Online/Interactive

Eight billion dollars. That's the total estimate of political advertising spend this year given by Andy Slater, vice president of digital agency sales at Katz 360, during our morning session of day 2 at ILM East. Of $8 billion, Slater…

Read More→

ILM East: NYT’s Michael Zimbalist on Importance of Linked Data

  • March 27, 2012
  • Peter Krasilovsky
  • Conferences, ILM East

The New York Times and other news organizations have been hampered by the short cuts of HTML and hyperlinks, but are now reclassifying to provide more structured, fluid data in a major development with massive implications, noted New York Times…

Read More→

ILM East: Loyalty Shifts Paradigm From Advertising to Commerce

  • March 27, 2012
  • Jed Williams
  • Coupons/Deals, ILM East, Shopping, offline, Shopping, online

Long before daily deals surged, and now after they’ve peaked and pivoted, loyalty and rewards programs stand as beachheads in the evolving online promotions/commerce ecosystem. At ILM East 2012, three leaders in loyalty discussed how advertising and commerce are quickly…

Read More→

ILM East: Social Innovation in Local Media

  • March 26, 2012
  • Charles Laughlin
  • ILM East, Online/Interactive, Social

Two leading digital executives from the Boston Globe shared some of the innovative ways the newspaper is using social media to connect with Boston consumers and extend the newspaper's relevance in the community. Lisa DeSisto, chief advertising officer/GM of Boston.com,…

Read More→

ILM East: Opening Keynoter Leslie Berland

  • March 26, 2012
  • Charles Laughlin
  • ILM East, Online/Interactive, SMBs, Social

American Express executive Leslie Berland described how the company is using its unique relationship with merchants to help national brands and local small business leverage social media. Berland delivered the opening keynote address here at ILM East in Boston. "We…

Read More→

ILM East: AOL’s Big Bet on Local

  • March 26, 2012
  • Elise Simmons
  • Hyper-Local, ILM East, Online/Interactive

"AOL has a huge bet on local and Patch in particular," said Mark Josephson, senior vice president of revenue at AOL Local during our afternoon session at ILM East. Patch hyperlocal sites reach 865 communities that Josephson describes as "under…

Read More→

ILM East: The Case for Local Online Advertising

  • March 26, 2012
  • Charles Laughlin
  • ILM East, Mobile, Online/Interactive, Social

BIA/Kelsey's top analysts kicked off this week's ILM East conference in Boston with some data-supported insights into their respective coverage areas. Some examples: * Social Local Media program director Jed Williams walked the audience through his recent detailed assessment of Facebook's…

Read More→

ILM East: SEO for CEOs

  • March 26, 2012
  • Charles Laughlin
  • ILM East, Online/Interactive

"We aren't [as a culture] wired for long-term investment, and SEO is long term. We'd rather take a statin drug than use diet and exercise to stay healthy." That's how Search Influence CEO Will Scott described the SEO dilemma. It's…

Read More→

What Will Yellow Pages Look Like in 5 Years?

  • March 23, 2012
  • Charles Laughlin
  • Online/Interactive, Search Starts Here, Yellow Pages

Last week, BIA/Kelsey issued its annual U.S. Local Media Forecast, which included our five-year view on Yellow Pages revenues. The bottom line is U.S. Yellow Pages revenues will be about $7 billion in five years. Roughly 60 percent of those…

Read More→
  • 1
  • …
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • …
  • 36
Recent Posts
  • LODE In 2015: Housekeeping Services Vertical Worth Up To $57B
  • What’s The State Of Co-Op Advertising In The Hyperlocal Era?
  • Mary Meeker: 44 Percent Of On-Demand Workers Are Millennials
  • Conference Video: Five Tips For Localized Mobile Marketing
  • Local On-Demand Economy: Flipping Local Search As We Know It
  • GoodBye Pennysaver:  Is There Life Left In Shopper Publications?
Follow Us
  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
Thanks for signing up!

Stay Connected

Sign up to get our weekly newsletter - Local Media Watch - full of interesting industry news and updates.

By submitting this form, you are granting: BIA/Kelsey, 15120 Enterprise Court, Chantilly, Virginia, 20151, United States, http://www.biakelsey.com permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy for details.) Emails are serviced by Constant Contact.
BIA/Kelsey Event
Register for BIA/Kelsey NOW
Categories
  • Mobile
  • Online/Interactive
  • Social
  • Verticals
  • Video
  • Yellow Pages
Authors
  • Abid Chaudhry
  • Charles Laughlin
  • Celine Matthiessen
  • John Kelsey
  • Mark Fratrik
  • Mike Boland
  • Mitch Ratcliffe
  • Peter Krasilovsky
  • Rick Ducey
  • Steve Marshall
  • Suzanne Ackley
  • Thomas Buono
Archives
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006
  • June 2006
  • May 2006
  • April 2006
  • March 2006
  • February 2006
  • January 2006
  • December 2005
  • November 2005
  • October 2005
  • September 2005
  • August 2005
  • July 2005
  • June 2005
  • May 2005
  • April 2005
  • March 2005
  • February 2005
yes
[wcps id=”2706″ ]
Thanks for signing up!

Keep in touch

Sign up to get our weekly newsletter - Local Media Watch - full of interesting industry news and updates.

By submitting this form, you are granting: BIA/Kelsey, 15120 Enterprise Court, Chantilly, Virginia, 20151, United States, http://www.biakelsey.com permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy for details.) Emails are serviced by Constant Contact.
Get In Touch
BIA/Kelsey © 2015
  • BIA/Kelsey Home
  • Conferences
  • Coverage Areas
  • Forecasts
  • SMB Research
  • Analyst Team
  • Contact