During his kickoff keynote today at Leading in Local: The National Impact, Foursquare VP of Sales Rob Wilk asserted that his company sits at the intersection of interest and discovery. This has remained unchanged since its 2008 launch at SXSW…
In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide…
For the ladies who attended BIA/Kesley's Women Leading In Local session at our December 2013 conference in San Francisco, you may remember that one of our speakers was Jayla Siciliano, CEO of Bon Affair. Jayla is the young, ambitious entrepreneur…
For the ladies who attended BIA/Kesley's Women Leading In Local session at our December 2013 conference in San Francisco, you may remember that one of our speakers was Jayla Siciliano, CEO of Bon Affair. Jayla is the young, ambitious entrepreneur…
Eyeview and G/O Digital have brought a personalized and hyperlocal flavor to the Go Local Awards with their program to help appliance retailer Conn's use video to distribute its local circular content. The awards, co-presented by BIA/Kelsey and Balihoo, showcase…
Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox's "Sleepy Hollow," with tremendous results. The program used digital media to created a competition…
Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox's "Sleepy Hollow," with tremendous results. The program used digital media to created a competition…
Recently I have found that talks about "professional brand" have been coming up a lot. Here at BIA/Kelsey we define professional brand as "a promise of the value you'll deliver" aka your professional reputation. It can also describe your potential…
Recently I have found that talks about "professional brand" have been coming up a lot. Here at BIA/Kelsey we define professional brand as "a promise of the value you'll deliver" aka your professional reputation. It can also describe your potential…
AAA Carolinas faced a unique challenge in building a strong digital footprint to reach its members. The way AAA works meant that the Carolinas club cannot advertise outside its geographic boundaries, lest it step on a neighboring club's toes.…
Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We're deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets…
Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We're deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets…
Every day Manhattan's roughly 1.6 million population expands by another 4 million, as workers and tourists flood onto the island to trade bonds, shop or take in a show. Golocal Awards finalist xAd helped the Broadway musical Mamma Mia…
Lauren Moores, an established "guru" on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery's VP of analytics. "We are trying to solve…
Lauren Moores, an established "guru" on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery's VP of analytics. "We are trying to solve…
The "Big Data" revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel. But what's the impact of Big Data on marketing to small businesses? The use…
The "Big Data" revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel. But what's the impact of Big Data on marketing to small businesses? The use…
There is nothing more local than the weather. Curt Hecht puts this simple idea to work every day at the Weather Company, where he serves as global chief revenue officer. The Weather Company, which was acquired in 2008 by NBC…
There is nothing more local than the weather. Curt Hecht puts this simple idea to work every day at the Weather Company, where he serves as global chief revenue officer. The Weather Company, which was acquired in 2008 by NBC…
The Finalists for BIA/Kelsey's GOLOCAL Awards have been announced. The winner of the final stage will be announced at LEADING IN LOCAL: The National Impact during a special session on May 8 highlighting finalists.(The conference runs May 7-9 and takes…
