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At ILM 2014: Google Mega Panel Wants More Partners, Video and 'Mobile-Only'

  • December 4, 2014
  • Mike Boland
  • BIA/Kelsey NEXT, Conferences, Google, SMBs

  Channel Sales (partnerships with local resellers of AdWords) is one of Google's fastest growing divisions. That's according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM '14…

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At ILM 2014: Pinterest Courts the SMB Market

  • December 4, 2014
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs

  Pinterest has "hundreds of thousands of small business, with thousands signing up every day," according to Joel Meek, head of partner online sales and operations at Pinterest. Yet the social bookmarking site is still in the early stages of making…

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At ILM 2014: The Day 1 Tweetrospective

  • December 3, 2014
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs

  Some of the core themes today on Day 1 at Leading in Local: Interactive Local Media in San Francisco were evident in the even't robust Twitter feed. The sharing economy (and its cousin the "1099 economy"), the growth of…

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At ILM 2014: Home Improvement Leaders Weigh in on Success Factors

  • December 3, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs, Verticals

Home improvement services is a wild new frontier that has just scratched the tip of its potential, according to segment leaders at BIA/Kelsey's Leading in Local: Interactive Local Media event at San Francisco Airport. "ServiceMagic/Home Advisor is (only) a couple…

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At ILM 2014: YP’s Checchi Champions New Growth, Mobile Revenue

  • December 3, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences, Mobile, Yellow Pages, Internet, Yellow Pages, Print

YP is "not your grandmother's Yellow Pages company" and is poised for real growth as the second largest mobile search ad company in the U.S. behind Google, said YP CMO Allison Checchi during a keynote address at Leading in Local:…

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At ILM 2014: YP's Checchi Champions New Growth, Mobile Revenue

  • December 3, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences, Mobile, Yellow Pages, Internet, Yellow Pages, Print

YP is "not your grandmother's Yellow Pages company" and is poised for real growth as the second largest mobile search ad company in the U.S. behind Google, said YP CMO Allison Checchi during a keynote address at Leading in Local:…

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At ILM 2014: Deseret’s Digital Transformation Test

  • December 3, 2014
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive

Clark Gilbert is a respected authority on digital transformation -- he's studied it at the Harvard Business School and he's put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey's Leading in Local - Interactive Local Media conference…

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At ILM 2014: Deseret's Digital Transformation Test

  • December 3, 2014
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive

Clark Gilbert is a respected authority on digital transformation -- he's studied it at the Harvard Business School and he's put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey's Leading in Local - Interactive Local Media conference…

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The BIA/Kelsey/CardLinx Survey: Momentum For Card Linked Offers

  • November 23, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences, Coupons/Deals

Will card-linked offers supplement coupons and advertising for national and local merchants and services? Will financial institutions such as banks and credit card companies take advantage of their access to card data to become major players in ecommerce and media…

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Angie’s List Goes ‘Mobile First’

  • November 20, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences, Mobile, Online/Interactive, Verticals

Angie's List, which has recently seen a deterioration in its stock as investors have lost confidence in its ability to grow its premium subscription and ad model, has announced that it has gone Mobile First. The changeover is significant because…

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Angie's List Goes 'Mobile First'

  • November 20, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences, Mobile, Online/Interactive, Verticals

Angie's List, which has recently seen a deterioration in its stock as investors have lost confidence in its ability to grow its premium subscription and ad model, has announced that it has gone Mobile First. The changeover is significant because…

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Leading in Local Update: 50 Speakers Are Set (Dec. 3-5, SFO)

  • November 13, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences, Online/Interactive

The end of the year usually means a few things to us: the holidays; our annual predictions; and Leading in Local: Interactive Local Media, the industry's flagship event. This year's event is especially hot -- a 2 1/2 day extravaganza…

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Conference Preview: Marketing Automation Goes Local

  • November 13, 2014
  • Mike Boland
  • BIA/Kelsey NEXT, Conferences

Marketing automation is a key topic in local advertising these days, as lots of tools previously reserved for large advertisers are becoming "democratized." This is parallels the down market shift happening with big data, an underlying theme at our September…

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New at ILM SFO 2014: Brad Stone, Author, ‘The Everything Store: Jeff Bezos and the Age of Amazon’

  • October 29, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences

Local's 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment…

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New at ILM SFO 2014: Brad Stone, Author, 'The Everything Store: Jeff Bezos and the Age of Amazon'

  • October 29, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences

Local's 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment…

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It’s Out: The Lineup for Leading in Local: ILM 2014 (Dec. 3-5, SFO)

  • October 15, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences, Online/Interactive

The initial lineup for Leading in Local: Interactive Local Media 2014 is now officially released. This year's ILM -- our flagship event -- takes place Dec. 3-5 at the SFO Hyatt, close to San Francisco and just up the road…

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It's Out: The Lineup for Leading in Local: ILM 2014 (Dec. 3-5, SFO)

  • October 15, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences, Online/Interactive

The initial lineup for Leading in Local: Interactive Local Media 2014 is now officially released. This year's ILM -- our flagship event -- takes place Dec. 3-5 at the SFO Hyatt, close to San Francisco and just up the road…

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Conference Video: The Weather Company is All About Local

  • March 27, 2014
  • Mike Boland
  • BIA/Kelsey NEXT, Conference Video, Conferences, Leading in Local: The National Impact, Mobile, Video Posts

Weather is an inherently localized subject according to The Weather Company's Denise Chuddy. She and I spent lots of time talking about that on stage at our December Leading in Local conference. This opens up all kinds of opportunities for…

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At Leading in Local: ILM 2013: Focus on Calls: The Real Local Currency

  • December 17, 2013
  • Rebecca Weingartner
  • BIA/Kelsey NEXT, Call Monetization, Conferences, Online/Interactive

  Web and mobile search continue to develop as places where high-intent consumers find local businesses. This is driving a lot of call volume, especially in mobile search where the device itself is also a phone. Meanwhile, SMBs cite phone…

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At Leading in Local: ILM 2013: The Path to Purchase

  • December 17, 2013
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Mobile, Online/Interactive

  The shift from print to PC was disruptive. The shift from PC to mobile is also disruptive, but the implications are more complex as consumer behavior becomes increasingly multi-screen. Today, half of U.S. mobile searchers begin their purchase research…

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