The age of big data is playing out in lots of ways. One of the opportune areas it's colliding with is call monetization. Call analytics providers like Marchex are planting this flag with analytics to derive meaning -- and thus…
Following yesterday's video post on Deseret Digital Media's (DDM) stance on separating new media from old, it's time now to drill down on the "how." (video below) As a brief recap, media companies that launch digital products under entirely new…
Following yesterday's video post on Deseret Digital Media's (DDM) stance on separating new media from old, it's time now to drill down on the "how." (video below) As a brief recap, media companies that launch digital products under entirely new…
Like George Costanza, Deseret Digital Media (DDM) likes to separate its worlds. This is a longstanding debate among media companies about whether or not new digital products and divisions (and correspondingly, ad sales teams) should be independent of the legacy…
The call is the new click, as we keep saying. Phone calls to businesses have ratcheted up in the age of the smartphone -- a device that bolts a search engine to a phone. We project this to grow to…
Mobile payments won't take over the universe in 2015, as the tech media would have you believe. But it will have a noticeable impact on our favorite new topic: On demand local services (ODLS), a la Uber. That's where mobile…
On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we…
On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we…
Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey's recent Leading in Local: Interactive Local Media conference,Christopher Lee, president of Deseret Digital Media, offered a primer on…
Apple Pay won't have the near term transformative effect on proximity payments that everyone seems to think. It will get there eventually, as "chicken & egg" hardware compatibility issues work themselves out in 2015. In the meantime, in-app payments will…
Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham's daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It's a vexing problem that has…
Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham's daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It's a vexing problem that has…
Amazon has been one of the biggest business phenomena of our time. At ILM 2014, Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon, unpacked the company's unlikely navigation of the dot com boom,…
Amazon has been one of the biggest business phenomena of our time. At ILM 2014, Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon, unpacked the company's unlikely navigation of the dot com boom,…
As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey's Leading in Local: Interactive Local Media event at San…
As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey's Leading in Local: Interactive Local Media event at San…
Marketers have lots of disparate information about the consumers they are targeting, but if they don't put it together in a consumer friendly way, it quickly becomes an off-putting "Creepy Valley of Local Marketing" that is counter productive, said Salesforce…
Marketers have lots of disparate information about the consumers they are targeting, but if they don't put it together in a consumer friendly way, it quickly becomes an off-putting "Creepy Valley of Local Marketing" that is counter productive, said Salesforce…
How is Pinterest working with SMBs? How does programmatic work at the local level? How is Google shifting its proposition to resellers? What is going on behind the scenes at Amazon? Which service model has the most potential --…
Channel Sales (partnerships with local resellers of AdWords) is one of Google's fastest growing divisions. That's according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM '14…
