Court Cunningham, CEO of Yodle, made news at ILM West this afternoon, announcing a three-year deal with Canada's Rogers Communicationsduring a 15-minute Q&A with BIA/Kelsey analyst Bobbi Loy Luster. Rogers is a leading communications company in Canada. Its deal…
During a late morning panel on Day 2 of ILM West, local video providers batted around the opportunity in bringing video advertising to the "other 99 percent" of small merchants. "We know it's evolving," said moderator Steve Passwaiter of this…
In the midst of ILM West happenings, call measurement ad provider Telmetrics announced today that it's bringing its m.Call platform to iOS. M.Call gives local search publishers and app developers the ability to capture data around the phone calls they're…
Dan Hess, CEO of deals aggregator and research company Local Offer Network, played mythbuster at ILM West, using data to set the record straight on where the market is moving…and where it isn’t. Hess is convinced that there is still…
Dex One Chief Strategy Officer David Sharman shared with us today some of the key challenges the longtime traditional directory publisher is facing as it evolves its business into the digital world. The primary challenge that he sees in the…
Search engine marketers are no longer selling calls to merchants but conversion. Prior discussions among industry insiders focused on calls, but according to a Manta survey, 49 percent of merchants named referrals as the most valuable lead source. This was…
Two compelling speakers made the case this afternoon at ILM West that newspaper companies can successfully transform into digital media businesses. One problem is that most newspaper companies are not willing to make the tough decisions necessary for this transition.…
Day 1 at ILM West came to a close with a session on how SMBs are using Facebook and social media. This most notably culminated with "3 big ideas" for driving social commerce, from Oodle CEO Craig Donato. These are derived from…
Today at BIA/Kelsey's ILM West conference, prolific Wall Street Journal tech blogger Kara Swisher acknowledged many of the challenges for local media, but was quick to point out that none of these is new. Some of the sleeping giants moving…
137 billion. That's how big the local media market is. Steve Marshall and Matt Booth highlighted findings from "Wave XV" of BIA Kelsey's Local Commerce Monitor during this morning's session, "New Directions for Interactive Local Commerce." Not surprisingly, there is…
There's a growing crop of mobile ad networks specializing in local ad inventory and location-based ad placements. This is a subcategory of larger, more broadly defined ad networks like AdMob and Millennial. The idea is that this targeting provides better…
We’ve just announced ILM West, our big December show, which takes place in San Francisco Dec. 12-14. Can we beat last year’s record attendance of 675+? We like our chances. The timing couldn’t be better. So much progress has been…
The news came over the wires this weekend that Bob Pittman has been named as the new CEO for radio and outdoor giant Clear Channel Communications. Pittman, who is the opening keynoter at ILM West Dec. 12 in San Francisco,…
