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Cox to Sell Most of its Papers, Valpak

  • August 14, 2008
  • Peter Krasilovsky
  • Advertising Networks, Classifieds, Coupons/Deals, Newspapers, Online/Interactive, Verticals

Cox Enterprises has announced that it is putting most of its newspapers on the block, as well as Valpak, its direct mail giant. Newspapers, TV and radio currently now make up just 20 percent of the company’s revenues as it…

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Classified Ventures’ Value Down 13% to $338 Million

  • August 11, 2008
  • Peter Krasilovsky
  • Classifieds, Newspapers, Online/Interactive, Verticals

Classified Ventures, the holding company for Cars.com, Homescape, Apartments.com, RentalHomesPlus and HomeGain that is jointly owned by McClatchy, A.H. Belo Corp., Gannett Co., Tribune Co. and The Washington Post Co. is now valued at $338 million. The valuation, contained in…

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The Challenges Inherent in Invading Yellow Pages

  • July 31, 2008
  • Peter Krasilovsky
  • Ad Sales, Classifieds, Online/Interactive, Sales Best Practices, Yellow Pages, Print

The Wall Street Journal today wrote about the challenges that newspapers have in trying to sell to small local businesses. Beth Lawton at the Newspaper Association of America kindly asked us to add some context to the article (subscription required). Here…

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L.A. Times Kills Sunday Real Estate Section

  • July 30, 2008
  • Peter Krasilovsky
  • Classifieds, Newspapers, Online/Interactive, Verticals

To save costs and reduce reading time, many newspapers have begun to downsize the daily print edition, cut back pages and delete stock tables. They’ve also downsized editorial. Now, several have begun to fold in dedicated sections for various verticals,…

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Progress Report From Yahoo Newspaper Consortium

  • July 30, 2008
  • Peter Krasilovsky
  • Advertising Networks, Classifieds, Contextual Advertising, Display Advertising, Online/Interactive, Yahoo!

The 32-company-strong Yahoo Newspaper Consortium, which covers 41 percent of Sunday newspaper circulation, has 700 to 900 reps selling Yahoo inventory, with a couple of the newspapers selling more than $1 million in annual inventory, reports Yahoo's Lem Lloyd, who…

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Inman Real Estate Connect: Social Media Is Real, Mobile Will Be

  • July 24, 2008
  • Peter Krasilovsky
  • Classifieds, Conferences, Online/Interactive, Verticals, Video, online

Social media may not be worth much as an advertising medium right now, but it has become a critical part of real estate marketing, according to speakers at the Inman Real Estate Connect conference in San Francisco. “It is not…

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Craig Newmark at Inman Real Estate Connect

  • July 23, 2008
  • Peter Krasilovsky
  • Classifieds, Conferences, Online/Interactive, Verticals

Craigslist is arguably the No. 1 real estate site with real estate-oriented page views in the “low billions per month." So it makes sense to have founder Craig Newmark address the first day of the Inman Real Estate Connect conference…

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BT Makes Breakout Move With Classified Acquisition

  • July 9, 2008
  • Charles Laughlin
  • Classifieds, International Markets, Online/Interactive, Yellow Pages, Yellow Pages, Internet

BT Directories has made a bold move to bolster its position in the U.K. online directory business by acquiring Ufindus from the Scottish online services firm Iomart, the company announced today. One news outlet reported the purchase price at GBP 20 million. Ufindus,…

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Pegasus News’ iPhone 3G App Is Time-and-Location Centric

  • July 8, 2008
  • Peter Krasilovsky
  • Ad Sales, City Guides, Classifieds, Devices, Mapping, Mobile, Online/Interactive

Pegasus News is launching an iPhone App on July 11 to coincide with the launch of iPhone 3G. The app for the Dallas city guide will feature events, restaurants, drinks, Wi-Fi and garage sales, all searchable by the hour and…

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Telstra Buys Into Chinese Online Marketplaces

  • July 3, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals, Yellow Pages

Telstra, the parent company of Sensis, the Australian-based Yellow Pages company, has acquired 55 percent of Autohome/PCPop, which runs Autohome.com.cn, a Chinese auto portal, and Norstar Mediatwo, a Chinese CNET-like tech site. The two properties complement Telstra’s 51 percent share in SouFun,…

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Stepup Alum Launches DriverSide, a Car Maintenance Site

  • June 26, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

There is a sudden glut of sites that allow people to register their cars and get specific service information and recommendations about them. First, there was Autobytel’s MyRide. RepairPal launched last week. This week, it is DriverSide, which is being…

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Newspaper Deal to Sell ‘Featured Listings’ for Zillow Launches

  • June 23, 2008
  • Peter Krasilovsky
  • Classifieds, Newspapers, Online/Interactive, Verticals

To all the skeptics who thought that Zillow’s deal with newspapers would never roll out ... next week, The Philadelphia Inquirer, San Francisco Chronicle, San Jose Mercury News and Richmond Times-Dispatch are selling featured listings for Zillow at the same…

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Trulia Selling Realtors Unlimited Self-Serve Ads

  • June 18, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, SMBs

The frontiers of Web-based, self-serve advertising moved (a little) today, as Trulia introduced Trulia Pro, a new “starter” package for Realtors that provides unlimited "featured listings" and "Spotlight Ads" that Realtors use for branding. Trulia claims its featured listings capability…

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Now Playing on Your Phone: Video on Demand Classifieds

  • June 16, 2008
  • Peter Krasilovsky
  • Classifieds, Display Advertising, Online/Interactive, User-Generated Content, Video, online

Classifieds have made their way to video (See RealPeopleRealStuff). But how about video on mobile phones? That’s a new effort being tried out in Portugal, where high-speed 3G phones are prevalent, but less than 40 percent of the population has Internet…

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Barton’s Newest Vertical: Recruitment Site Glassdoor.com

  • June 11, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, User-Generated Content, Verticals, Web 2.0

Rich Barton -- Mr. Vertical -- has added a new recruitment-oriented vertical to a lineup that now includes Expedia (sold), Zillow and Avvo. The new effort is Glassdoor.com, which provides recruitment-related information. It solicits and publishes detailed salary and bonus…

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CitySquares Sees Traction; Expands to New England, New York

  • June 8, 2008
  • Peter Krasilovsky
  • Classifieds, Hyper-Local, Online/Interactive

Boston-based CitySquares, which just celebrated its second anniversary, is getting about 70,000 unique visitors per month and now has a base of 700 advertisers, averaging $1,200 per year, reports CEO Ben Saren. He believes they have even more potential via…

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Wal-Mart Joins Classified Game via Oodle

  • June 3, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive

Walmart.com is a national site without local pretensions. And the company’s stores themselves don’t really have much “community” about them. They generally don’t have bulletin boards or other things to bring the community together. But the giant retailer is now…

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DOJ Settlement Has Little Impact on Real Estate Listings

  • May 28, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

Several years ago, it looked like real estate brokerages might be marginalized by “Virtual Office Websites” (VOWs) that grabbed multiple listings service listings from the Web, using a licensed agent. They then acted as cut-rate sales agents to home buyers.…

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YPG-NZ Announces Online Partnerships

  • May 27, 2008
  • Michael Taylor
  • Advertising Networks, Classifieds, Listings Providers, Local, News, online, Online/Interactive, Verticals, Yellow Pages

Yellow Pages Group in New Zealand announced two online partnerships geared toward extending visibility for its advertisers. The first partnership is with realestate.co.nz, New Zealand’s largest online listing site, and the second is with shopnewwzealand.co.nz, the leading online store featuring…

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Sensis’ Trading Post Challenges eBay in Australia

  • May 27, 2008
  • Michael Taylor
  • Advertising Networks, Classifieds, International Markets, Listings Providers, Local, Online/Interactive, Shopping, online

Sensis has announced the offering of online auctions on its Trading Post Web site. According to an article in The Sydney Morning Herald: “some two million people already use the www.tradingpost.com.au site to buy and sell goods and services. The company…

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