Local.com continues to expand into related local search verticals announcing a partnership with Oodle.com. Strategically, the addition of classified verticals to local search platforms has driven incremental consumer usage as users navigate across the two offerings. According to Heath Clarke,…
ShopLocal, the sales aggregator from Tribune, Gannett and McClatchy, is normally aimed at middle-aged women coupon-cutters. But in a bid to extend its audience, and get a little buzz, a couple of young Turks at the company have created a…
ClickZ has an interesting article on the practice of advertising on Craigslist. Essentially this entails small businesses advertising products or services in the form of a Craigslist posting. I wrote about this for Search Engine Watch a few weeks ago.…
Year-end reviews are always kind of arbitrary. For sure, a lot of overlap occurs from year to year. So much of what we consider "the '60s," for instance, really happened in the early '70s. But clearly, r/evolution is happening in…
As we reported last week, Zillow has taken a significant step by offering free listings in its real estate maps. Zillow has since provided a counter on its home page that currently lists just over 9,000 sale listings so far…
Newspapers have always been a pied piper kind of industry, where everyone follows the lead of a few influential players. Right now, the pied pipers are whistling for the recruitment partnerships offered by Yahoo! HotJobs or Monster. There are definite…
Online classified destination LiveDeal announced today that it will integrate Yellow Pages listings. This feature could be found on the site over the past few weeks as it was released in beta, but is now incorporated as its own category,…
Zillow announced today that it will allow users and agents to post homes for sale for free. Zillow has gained a great deal of traction and has become the poster child of vertical search in the 10 months since its…
