Yellowpages.com recently announced it would increase the number of its sales offices from two to 16, staffing each office with both field and telesales reps. While the move is a statement to the industry that Yellowpages.com plans to dominate local…
AT&T Advertising & Publishing, the new directory organization arising from the combination of AT&T and BellSouth, is beginning to establish a new identity. The company announced this week that it would adopt "the AT&T Real Yellow Pages" as its new…
AT&T's triple-play product bundle, U-verse, is currently available in 11 U.S. markets and is largely in testing phases. It has a long way to go before it can compete with cable offerings in many markets, but once it clears content…
An executive at AT&T has informed me that an internal communication went out saying that BellSouth Advertising & Publishing President Ike Harris is leaving the corporation. Denny Payne, who has been president of SBC Directory Operations/AT&T Yellow Pages for the…
You have to wonder what AT&T is thinking. The lead article in The Wall Street Journal (sub req'd) Media & Marketing section on Friday was titled, "For AT&T, Ad-Sales Success Is No Cinch." No kidding. Essentially AT&T announced plans to…
