The current distribution of the AT&T’s Real Yellow Pages produced by Dex (R.H. Donnelley) will no longer include the Chicago Metro Residential White Pages. According to the release: “Local residential listings are already included in the Chicago Neighborhood directories that…
The small-business advertising arms race has gotten hotter in recent weeks, as companies eye a chance to add Google and Yahoo! search solutions, and other services to small-business marketing budgets once totally contained by Yellow Pages. First we had ReachLocal’s…
Local Insight Regatta Holdings and AT&T announced the acquisition of L.M. Berry's Independent Line of Business unit. Terms of the agreement were not disclosed. According to the press release: The transaction will combine two industry-leading organizations responsible for selling, producing…
I'm a happy subscriber to AT&T's U-verse IPTV service, and I noticed in the monthly program guide that AT&T's Yellowpages.com is now available on Channel 97. So I "rented" it ... a process that required a one-time-only download of graphics,…
Today’s big news is Microsoft's unsolicited takeover bid for Yahoo!. The $44.6 billion bid represents a 62 percent premium on Yahoo!'s closing stock price yesterday, which was affected by Yahoo!’s depressing earnings announcement, in which Yahoo! said it would lay…
In a significant development, AT&T’s Yellowpages.com is replacing Yahoo! Local Search for AT&T’s broadband and Internet customers. It is a move that will greatly enhance Yellowpages.com’s position in the space. The company recently told analysts it expects to attract 2 billion…
AT&T Yellow Pages announced a new research strategy yesterday that includes a phase-out of its participation in the current industry syndicated usage program, though the publisher will continue to follow a syndicated methodology and make results available. AT&T will continue…
This morning, I ran across this video on Yahoo! video, submitted by the Bakersfield Californian, which shows thousands of AT&T Yellow Pages books set up like dominoes then tipped off for an underwhelmed audience. I'm not sure exactly what the…
has bet heavily on building a voice search platform for telecom carriers, Yellow Pages publishers and other providers of ad-supported directory assistance. Now the 150-person company, partially owned by YPG and just listed on the Toronto Stock Exchange, has enhanced…
AT&T and Call Genie have extended their relationship to provide 1-800-YellowPages free DA users business category search capabilities. According to the press release, “This feature will give users of AT&T directory assistance the opportunity to search by type of business…
AT&T and Call Genie have extended their relationship to provide 1-800-YellowPages free DA users business category search capabilities. According to the press release, “This feature will give users of AT&T directory assistance the opportunity to search by type of business…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
Yellowpages.com President Charles Stubbs stressed the IYP opportunity with online video, call tracking, social media and IPTV during an SES Chicago appearance this week. Yellowpages.com is within striking distance to each of these, given the assets and initiatives of parent…
It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an…
Speaking this morning at ILM:07 in Los Angeles, Russell Horowitz, chairman and CEO of Marchex, dismissed the idea that a clean slate is needed to communicate the value proposition of local online advertising to small businesses. He is betting on…
Charles Stubbs, president of Yellowpages.com, was a surprise guest this morning at ILM:07. Stubbs came to discuss AT&T’s recent acquisition of Ingenio and its implications for Yellowpages.com and AT&T Advertising & Publishing. AT&T purchased all Ingenio’s assets, intellectual property and…
Charles Stubbs, president of Yellowpages.com, was a surprise guest this morning at ILM:07. Stubbs came to discuss AT&T’s recent acquisition of Ingenio and its implications for Yellowpages.com and AT&T Advertising & Publishing. AT&T purchased all Ingenio’s assets, intellectual property and…
AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…
AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…
