AT&T Completes YP Sale
AT&T has finalized the sale of 53 percent of its Yellow Pages operation to the private equity firm Cerberus Capital, which has launched YP Holdings LLC. The new company will be led by newly appointed CEO David Krantz, who had…
Is It a Done Deal for AT&T’s YP Business?
Bloomberg News is reporting today that AT&T is close to a deal to sell a majority stake in its Yellow Pages operation (AT&T Advertising Solutions, the world's largest directory company, in a deal that prices the business at US$1.5 billion.…
Google Offers’ Nitin Mangtani Set to Keynote at ILM East
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers,…
The Super Lineup at ILM East March 26-28 (Boston)
ILM East is coming back to Boston March 26-28 with a lineup of doers and innovators who are transforming and redefining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon vice chair/AmEx board member/sports team…
DMS ’11: Pay-Per-Call Not Without Its Challenges
Capping off the first day of DMS ’11 and the Performance Media SuperForum was a one-on-one session with David Read, director of Pay for Performance of AT&T Advertising Solutions, and BIA/Kelsey moderator Charles Laughlin. Read talked specifically about how AT&T…
DMS ’11: AT&T Interactive Deals Set for 10 Markets by Q4
AT&Ti Deals are now in Atlanta, Dallas and Los Angeles, and will likely be launching deals offerings in 10 markets by the fourth quarter of 2011, according to AT&Ti VP of Business Development Todd Rose, who was speaking at DMS…
Deals 3D: AT&T Interactive Enters Daily Deal Space
David Krantz, president and CEO of AT&T Interactive, announced the launch of AT&T's "Deal of the Day" program this afternoon at the BIA/Kelsey Deals 3D conference. The program is being offered initially in three markets: Atlanta, Dallas-Ft. Worth and Los…
AT&T Interactive Launches New In-App Local Ads
AT&T Interactive announced this week the launch of in-app ads on its mobile ad network, an extension of YP Local Ad Network. In-app local ads are served within mobile apps based on a user's location. Earlier this year, AT&T Interactive piloted…
Blurring Lines: The New Pillars of Local Commerce
I don’t know about you, but I’m not sure my glasses are working anymore. Every morning, I find myself cleaning my glasses as I skim the huge number of news bites about local commerce and media. The nicely drawn lines…
Just Announced: Deals 3D Speaker Lineup, July 18-19 in SF
The Deals space is so hot, yet there are many unanswered questions about it. We know it will be big, but who really knows what it is going to look like 18 months from now? With that in mind, we…
ILM East: AT&T’s Chuck Lee — Value and Education Drive Growth in Verticals
Chuck Lee, AT&T's executive director of Internet Ad Solutions, has a casual yet matter-of-fact way of delivering messages that stick. Based on results from the recent Vertical Shopper Study that AT&T commissioned, his message to the ILM East audience was clear:…
AT&T Next to Launch Daily Deal Site
The Wall Street Journal reported this week that AT&T Interactive will join the growing list of directory companies to launch a daily deal site. AT&T Interactive CEO David Krantz told The Journal that he believes AT&T could be "fast followers"…
AT&T Ad Solutions Down 17% YTD
It's Yellow Pages earnings season again. AT&T is usually among the first out with its results, and the latest numbers show a worsening picture for its Advertising Solutions business, which includes print Yellow Pages and yp.com. The results are compounded by very…
DMS ’10: Ken Ray on the Commitment to Digital
Today at DMS, an executive interview with Ken Ray, VP and CMO of AT&T Advertising Solutions, revealed some of the inner workings of the media giant and its technology roadmap. "When people ask me to explain AT&T, my answer is…
YP.com Wants You to Click Less and Live More
AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play,…
YP.com Wants You to Click Less and Live More
AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play, Live). AT&T is…
So Far, 2010 Results Show More of the Same
Earnings results from global Yellow Pages companies are starting to trickle in, and so far, 2010 looks a lot like 2009, or worse. AT&T Advertising Solutions posted first-half revenues of US$2,048 million, down 16.7 percent from the same period in…
AT&T Closes Down Some Florida Directories
AT&T Advertising Solutions had decided to stop publication of five Florida directories: Tampa, Clearwater/St. Petersburg, Polk, West Pasco and Sarasota. In each of these market, AT&T is the competitive publishers, with either DexOne or SuperMedia being the incumbent. AT&T had…
The Berry Co. Picks Yodle for Web Sites, SEO/SEM
The Berry Co., the SMB sales giant with 260,000 SMB clients, has partnered with Yodle for Web site creation and search engine marketing and optimization. The deal gives Yodle access to Berry’s 42-state reach and 885 print publications. Yodle, which…
AT&Ti’s Buzz.com Now in Beta
AT&T Interactive has put up a beta version of its new Buzz.com site dedicated to eliciting positive social recommendations and answers to questions from friends, friends of friends and throughout the Buzz site (which, unfortunately, may get confused with Google…