Analyst Roundtable: XappMedia Introduces New Ad Format and Facebook’s Buy into a Virtual Future

Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week. And XappMedia has announced a partnership this week with NPR…

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Analyst Roundtable: XappMedia Introduces New Ad Format and Facebook's Buy into a Virtual Future

Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week. And XappMedia has announced a partnership this week with NPR…

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At Leading in Local: ILM 2013: Playing to Win: Building a Leading Interactive Local Sales Strategy

Day 2 of Leading in Local: Interactive Local Media conference opened with BIA/Kelsey's VP and Chief Economist, Mark Fratrik, who shared some exciting pieces of information from BIA/Kelsey's Media Ad view. Media Ad View is BIA/Kelsey's research product that offers…

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Verve Mobile Capitalizes on Mobile’s National into Local Spending Trend

Verve Mobile's CEO Tom MacIsaac is bullish on local publishers' ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through…

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Scaling Local Production? Fisher and SpotMixer Boost Video Creation Opportunities for Local Advertisers in Seattle and Bakersfield

While this news has been out for a little while, we thought it was interesting that a company with powerful TV assets would initiate a deal with a company that provides high-quality, affordable video commercial content for local advertisers. After…

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Digital Out-of-Home (DOOH) Screens Bridge Traditional and Physical Worlds

BIA/Kelsey moderated a panel on "the Out-of-Home User Experience" (click on image for link to streaming video) at MediaPost's Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video. Paul Lindstrom,…

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