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SMBs to Marry Social Media and E-commerce Strategies to Win Millennials

  • March 6, 2014
  • Meshach Cisero
  • E-Commerce, Online/Interactive, Social

SMBs now have about 76 million reasons to get their social and e-commerce strategy married. Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of…

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Social and Mobile Crucial to Plus Spender SMBs Now and In the Future

  • March 5, 2014
  • Suzanne Ackley
  • Local Commerce Monitor, Mobile, Online/Interactive, SMBs, Social

Plus Spender SMBs showed a wide diversity in media usage in BIA/Kelsey's most recent Local Commerce Monitor™ (LCM) survey, Wave 17. Plus Spender SMBs consist of SMBs that spend an average of over $75,000 annually on media advertising and promotion.…

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Hispanics Consumers are Mobile, Social and Loyal Local Shoppers

  • February 28, 2014
  • Meshach Cisero
  • Mobile, Online/Interactive, Shopping, offline, Shopping, online, Social, Traditional Media, Verticals

In the U.S., Hispanic consumers usage of smartphones, tablets, social networking and other forms of digital channels make this group one of today's most engaged populations in the local shopping space. On yesterday's "Hispanic Consumers Buy into Digital for Local…

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A Sneak Peek at "Hispanic Consumers Buy Into Digital for Local Shopping" Webinar

  • February 26, 2014
  • Suzanne Ackley
  • Mobile, Online/Interactive, Smartphones, Social

Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior Vice President and Chief Economist, and Meshach Cisero, Associate Analyst,…

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A Sneak Peek at “Hispanic Consumers Buy Into Digital for Local Shopping” Webinar

  • February 26, 2014
  • Suzanne Ackley
  • Mobile, Online/Interactive, Smartphones, Social

Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior Vice President and Chief Economist, and Meshach Cisero, Associate Analyst,…

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Social and Mobile Advertising are Vital in Reaching Hispanic Consumers

  • February 25, 2014
  • Suzanne Ackley
  • Mobile, Online/Interactive, Smartphones, Social

Hispanic consumers are more social and mobile in their local shopping behaviors than non-Hispanic consumers, according to BIA/Kelsey's Consumer Commerce Monitor™ survey. When Hispanics shop locally they use social media more than non-Hispanic consumers; and when shopping they interact more…

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The Facebook and WhatsApp Acquisition: A $19B deal and a Promising Future

  • February 25, 2014
  • Meshach Cisero
  • Facebook, Mergers & Acquisitions, Mobile, Online/Interactive, Social, Verticals

It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is "could the deal possibly…

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IFA 2014: Google's Merritt Talks About Advertising Innovation for Franchise Community

  • February 24, 2014
  • Rick Ducey
  • Online/Interactive, Social

Google is well known for its forays into seemingly exotic innovations such as skunkworks, top secret Project X research lab known for coming out with  inventions like driverless cars, Google Glass and high altitude balloons for bringing the Internet to…

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IFA 2014: Google’s Merritt Talks About Advertising Innovation for Franchise Community

  • February 24, 2014
  • Rick Ducey
  • Online/Interactive, Social

Google is well known for its forays into seemingly exotic innovations such as skunkworks, top secret Project X research lab known for coming out with  inventions like driverless cars, Google Glass and high altitude balloons for bringing the Internet to…

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Facebook and Teens: Their Future Together

  • February 21, 2014
  • Rebecca Weingartner
  • Facebook, Mergers & Acquisitions, Online/Interactive, Social

There has been some heated discussions about teens and their decline in Facebook usage in 2013. Warnings that Facebook will earn its spot as the next "has been" social media website alongside Myspace are circulating the web. According to a…

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Social and Mobile Search Increasingly Important to Canadian Users According to DAC Group

  • February 13, 2014
  • Rebecca Weingartner
  • Mobile, Paid Search, Smartphones, SMBs, Social

According to DAC Group and Kantar's latest consumer search behavior study, mobile and social search are showing a progressive increase in adoption. Mobile devices are becoming vital to Canadian consumers when they are searching for local businesses. Brick and mortar…

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IAB Leadership Meeting: Facebook, NY Times Defend Native Advertising

  • February 11, 2014
  • Peter Krasilovsky
  • Conferences, Facebook, Online/Interactive, Social

Native advertising -- the insertion of contextually relevant advertising amidst other content -- is viewed with suspicion by much of the ad community, which sees it as unscaleable, and perhaps the opposite of its drive towards programmatic (automated) sales. During…

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Twitter's Q4 2013 Earnings Call: Big Plans for User Engagement, No Plans for SMB Advertisers

  • February 6, 2014
  • Rebecca Weingartner
  • BIA/Kelsey SMB, Financial Results, Online/Interactive, SMBs, Social

"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…

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Twitter’s Q4 2013 Earnings Call: Big Plans for User Engagement, No Plans for SMB Advertisers

  • February 6, 2014
  • Rebecca Weingartner
  • BIA/Kelsey SMB, Financial Results, Online/Interactive, SMBs, Social

"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…

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Facebook’s Q4 Big Wins: Mobile Ads and SMBs

  • January 30, 2014
  • Meshach Cisero
  • Facebook, Mobile, Online/Interactive, SMBs, Social

On yesterday's Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she's made repeatedly, "SMBs are the holy grail of online advertising and a segment that I've been particularly focused on throughout my career." She then noted that Facebook…

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New from BIA/Kelsey: 2014 Analyst Picks & Predictions

  • January 22, 2014
  • Charles Laughlin
  • Content marketing, Mobile, Online/Interactive, Social, Verticals, Video, Yellow Pages

This year will be the beginning of the end for printed Yellow Pages and the end of the beginning for native advertising. This reflects just two of the "Analyst Picks & Predictions" that BIA/Kelsey published this week. Other 2014 analyst…

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Picks & Predictions Preview: A BIA/Kelsey Analyst Roundtable

  • January 17, 2014
  • Charles Laughlin
  • Content marketing, Online/Interactive, SMBs, Social, Yellow Pages

This year is the year of many things. The year of attribution. The year of native advertising. The year that term "SMB" loses its meaning. The year that marks the tipping point in digital transformation. It's going to be a…

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Yodle Launches Centermark for National Local Entities

  • January 6, 2014
  • Peter Krasilovsky
  • Mobile, SEO, SMBs, Social

One of the hottest trends in local marketing is "National Local," which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national's share of local ad spending is…

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At Leading in Local: ILM 2013: Social-Local and the Science of Engagement

  • December 12, 2013
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs, Social

Small businesses are more interested in social today. The challenge is finding the right mix of content and advertising, do it yourself and managed service, that maximizes the opportunity for local businesses. A panel today at BIA/Kelsey's Leading in Local…

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At Leading In Local: ILM 2013: Selling Through LinkedIn

  • December 12, 2013
  • Michael Taylor
  • Ad Sales, Ad Sales, National, BIA/Kelsey NEXT, Conferences, Sales Best Practices, Social

"Identifying, sharing and building relationships have become the key tools of modern social selling," was the key message delivered by Koka Sexton, Sr. Social Marketing Manager from LinkedIn. As more buyers and sellers are connecting and researching prospects and companies,…

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