UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox's "Sleepy Hollow," with tremendous results. The program used digital media to created a competition…
Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox's "Sleepy Hollow," with tremendous results. The program used digital media to created a competition…
Following our post about Facebook's next moves in mobile, today it launched its mobile ad network at the f8 conference. As expected by many, this will be an "off-site" network that applies Facebook's audience targeting to third party apps. It…
Recent Sponsored Research from BIA/Kelsey and Manta, based on a survey of members of Manta's online directory community, uncovered a notable trend: more than ever, SMBs are turning their attention and efforts to…
There's been lots of action on the Facebook front over the past few weeks. Most recent of course is the company's quarterly earnings. The big story there is the continued march of mobile, now up to 59 percent of its…
image: Crowdsourcing.org eBay generally focuses on helping things get sold. But it has never had a "wanted" section. Now it has tipped its toes into "wanted" via a new partnership between eBay Classifieds and Rewarder. Rewarder, a San Francisco-based expert…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
Millennials sometimes get a bad rap for being the disinterested and out of touch generation. But BIA/Kelsey survey data actually pegs them as the most in-touch (literally). When it comes to smartphone, tablet, and social networking they blow their gen-x…
Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week. And XappMedia has announced a partnership this week with NPR…
Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week. And XappMedia has announced a partnership this week with NPR…
BIA/Kelsey's crack team of industry analysts gathered on a Google Hangout today to offer their take on the events of the day. The question on the table today was, "What new business or product ideas have you seen in recent…
I attended an intriguing breakout session -- "Spreading the Word: Advanced Strategies for Content Distribution" -- at the ad:tech conference today in San Francisco's glistening Moscone Center. The session featured a presentation by Alex from Digitas, who walked the audience through…
On Tuesday, March 25, BIA/Kelsey and Surefire Social are teaming up to host a live webcast on the booming opportunity, but inherent challenges, in national-local digital marketing for brands and multi-location enterprises. BIA/Kelsey forecasts locally-targeted advertising and promotions spend by…
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
Content marketing is fast becoming core to many SMB marketing strategies, to the point that it threatens to crowd out more traditional media spending. And call monetization is getting more attention as growing smartphone use spurs a rapid rise…
