Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie?s List, the paid subscription service. But the service wasn?t growing; had relatively low brand awareness; and…
"Uber-ification" has been extended to many local segments, including hotels, restaurant reservations and promotions. How about roadside assistance? Asserting that AAA and other roadside assistance services have outdated economic models and technology, local media and commerce vet Chris Spanos (AOL,…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor™. LinkedIn is the second most used form of social media with 28 percent of…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor?. LinkedIn is the second most used form of social media with 28 percent of…
The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: "Facebook Ads Become Costlier Choice for Small Businesses." This is a hot topic indeed, given the explosive growth of social media…
Event listing sites were once seen as a leading hub for local media, and a great generator of user generated content and social media. It isn’t clear that they’ve fully caught on in these ways, but they remain strong promotional…
Twitter has made a bold move to go beyond advertising by adding performance marketing to its portfolio via the purchase of CardSpring, the San Francisco-based startup. The acquisition price has not been announced. CardSpring had raised $10 Million since its…
During the first half of Local Media Association's Native Advertising Summit the obvious and frequently asked question of how exactly to define native advertising was the first topic to be addressed. Native advertising sets itself apart from other types of…
When a traditional media executive visits Google, Facebook and other tech leaders, there is always a lot of oohing and ahhing and a bit of envy. You can’t help but notice the great perks, such as free dry cleaning and…
YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media. Mybook is a tool that allows users to…
In previous blog posts we discussed the best ways to reach men and the best ways to reach women when they're shopping locally. The differences are clear in BIA/Kelsey's latest infographic (shown below), but what are the similarities between the two genders…
Content marketing has been around for quite some time in analog form --think direct mail, product catalogs and brochures. The growth of social media as a marketing and direct communication channel has propelled modern, digital content marketing to the forefront.…
Priceline is sort of like eBay -- a company known for its origins in auctions, but more recently focusing on distinct, "buy it now" niches. It has recently fleshed out its core travel brand by moving up the value chain…
Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight Summit West in San Francisco today, Local Product Marketing Manager…
Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight Summit West in San Francisco today, Local Product Marketing Manager…
The millennial generation is forging a distinctive path to maturity. Millennials are the largest generation by population, and will command $200 billion in purchasing power by 2017, a large portion of which will be performed digitally. Now ranging in age…
In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more…
In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more…
We have already learned that men are heavily engaged with their mobile devices in my first blog post regarding BIA/Kelsey's recent spotlight deck comparing the male vs. female consumer, but what about women? When it comes to local shopping, female…
BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats. The overall social advertising market will surge from $8.4 billion this…
