The rhetoric in local media continues to evolve rapidly, particularly as mobile and big data collide. Part of that is to take the analytics we've come to know on the desktop and bring them to the offline world (where most…
About a month ago we released a large white paper on call monetization. This is a huge area of local media that's been accelerated by the growth of smartphones. That's where high-intent local search meets the telephone. Earlier this week…
YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media. Mybook is a tool that allows users to…
We talk about "sleeping giants" in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods. Meanwhile Amazon's innovation and installed base makes it more of an "anti-local" in shifting dollars from local…
We talk about "sleeping giants" in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods. Meanwhile Amazon's innovation and installed base makes it more of an "anti-local" in shifting dollars from local…
GoDaddy, continuing to rev up its expanding SMB platform as its IPO nears, has launched "Get Paid", an online and mobile payments service. Get Paid lets Go Daddy's base of 12 million customers - many of them SMBs - accept…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
In previous blog posts we discussed the best ways to reach men and the best ways to reach women when they're shopping locally. The differences are clear in BIA/Kelsey's latest infographic (shown below), but what are the similarities between the two genders…
For the past few years, a debate has raged throughout tech & media circles: Are tablets "mobile devices"? This of course depends on whom you ask; you'll get different answers from a CMO and a CTO. For BIA/Kelsey analysis at…
For the past few years, a debate has raged throughout tech & media circles: Are tablets "mobile devices"? This of course depends on whom you ask; you'll get different answers from a CMO and a CTO. For BIA/Kelsey analysis at…
What are the top trends in location based mobile content and ads? I tackled this question last week during a presentation at Mobile Marketer's Mobile Research Summit in New York. You can see a recorded version of the presentation below (slides…
Scheduling/booking is coming into its own as a key feature for SMBs, as more and more businesses tie their marketing and promotions to open slots in their schedule. Key companies in the space include Full Slate (recently acquired by Intuit,)…
When walking around the local mall you rarely see a shopper without a mobile device in their hand. So it's no surprise that 37.1 percent of consumers use smartphones and 19.4 percent use tablets when shopping locally, according to BIA/Kelsey's…
Priceline is sort of like eBay -- a company known for its origins in auctions, but more recently focusing on distinct, "buy it now" niches. It has recently fleshed out its core travel brand by moving up the value chain…
As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and "presence" tool for SMBs. We discussed with MomentFeed and Ghengis Grill in…
We're now 30 days into Foursquare's "unbundling" and launch of its new Swarm app. The move was pretty contentious, including lots of industry chatter and punditry. Asif Khan and I discussed it on stage last month at BIA/Kelsey's Leading in…
In all the excitement around mobile local advertising, most location based ad impressions are way off their intended target. This is according Thinknear, whose new Location Score Index, is the topic of our latest podcast interview with founder and GM…
Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…
Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…
