Neal Polachek and I ran a free webinar today on mobile local search. We also gave a preview of the mobile "SuperForum" we're running at next week's Marketplaces conference in L.A. Along with a mobile forecast and a few reports…
Online streaming video provider Ustream is making a stronger push into mobile. The recently released iPhone app we wrote about now has almost a million downloads. This isn't pure mobile television because it's pulling from Ustream's online feed (via Wi-Fi)…
We've written in the past about location targeting: how the capability in mobile devices is starting to show the way for what we can likewise do on the "wired web." The Wi-Fi positioning made popular in the iPhone (care of…
U.K. directory publisher Yell has announced a new partnership that will pre-install its mobile application on phones sold in the U.K. by handset manufacturer 3. It will appear as an icon link in the applications folder of compatible phones put…
Much of the mobile local search opportunity discussed in our recent forecast is tied to the growth of the mobile Web. Currently about 20 percent of mobile subscribers in the U.S. use the mobile Web, and it's trending upward with…
Today we're launching a new formal practice area that will focus on the rapidly evolving mobile media space. As is core to The Kelsey Group's DNA, the main angle here will be local: how the growth of the mobile Web…
MapQuest today announced a new feature for its MapQuest 4 Mobile application, which will let users save and share personalized maps and routes. Known as MyPlaces, the feature will be part of the free MapQuest 4 mobile download on select BlackBerry…
One of the homespun stories of interactive local media is the rise of HelloMetro, a city guide company that started in 1999 as an entrepreneurial effort in Louisville, Kentucky, and has since grown to include 15 staffers, including five direct…
Today's Wall Street Journal has an article titled, "Hotels Say, We're Businesses, Too." The article points out that "under the rules of the Government's Troubled Asset Relief Program companies are required to adopt policies on spending, private jets, events and…
Google announced earlier this week that it will offer a search box to mobile Web publishers to plant on their sites and share revenues from search results. This will be an extension of the existing AdSense for Mobile program. Overall,…
I'm a few days late to this, but there has been a lot of conversation this week on not only Super Bowl ads but also the integration of mobile campaigns. Frankly, there weren't nearly as many mobile calls to action…
Google today announced the launch of its mobile social networking tool Latitude. This will be a component of Google Maps for Mobile and will work within native mapping applications of BlackBerrys, Symbian and Windows Mobile based devices (iPhone coming soon).…
NearbyNow helps mall retailers attract ready-to-buy shoppers by providing inventory information online and on mobile devices. It powers the Web sites of mall partners such as Westfield shopping centers and also has an SMS service that shoppers use on site…
Expanding on the bit about text messaging in my previous post, a panel discussion at i2G likewise expanded on the topic. The idea is that despite its lack of sex appeal (compared with other things happening in the mobile world),…
I'm at Opus Research's one-day Internet2Go show in San Francisco where there have been lots of good case studies and concrete talk about mobile marketing. Lots of it is local, but there is a fair mix of agency and brand…
The iPhone app store now has 15,000 apps available. So what’s No. 8 (among the free utilities)? RepairPal, an auto site that uses the GPS capabilities of the iPhone to deliver repair auto estimates, a comprehensive repair shop directory and…
I’m at the OMMA Social conference put on by MediaPost. It’s mostly attended by ad agencies looking to learn more about engaging users through social networking and blogging -- something they’ve probably achieved a C+ for as an industry. Some…
Following the recent post on MIT coursework devoted to building mobile apps, TechCrunch reports that Stanford is doing something similar with iPhone apps. A number of the applications are approved and some are awaiting iTunes approval. They're all fairly useful…
The UStream iPhone application, which lets users watch live streaming event coverage, is now available in the iTunes App store. And right on schedule: The company's goal was to launch in time for today's presidential inauguration. At first, it will only…
Live streaming video company Ustream announced a new iPhone application today that will let you tap into whatever videos it is streaming live on the Web. Its coming-out party will be during the presidential inauguration next Tuesday. Mobile video is…
