Search strategies continue to shift as more and more activity comes through the mobile front door. Google launched Enhanced Campaigns to tackle that reality, while Google Now is a play at push-based content. In a presentation last week, I went through…
We live in a multi-screen world, where an action begun on one device is often completed on another. Marketers are eager to follow a consumer all the way along this cross-device chain of actions. That's the cross-device retargeting challenge, and…
Mobile payments won't take over the universe in 2015, as the tech media would have you believe. But it will have a noticeable impact on our favorite new topic: On demand local services (ODLS), a la Uber. That's where mobile…
A sea change in home repair habits is occurring, as consumer segments begin to shift from Do It Yourself to Do it For Me models where people are seeking professionals to do everything from changing light bulbs to building decks.…
On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we…
On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we…
We continue to see a shift from active search to passive discovery as smartphone usage itself grows. That's especially true with local search, given that portability, location awareness and use case are more conducive to push-based content. The ways in…
In local media and advertising, "National" is increasingly where it's at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs. This is…
Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…
Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…
The innovation we've seen with Uber, Airbnb and a few other standouts of the "sharing economy" are about to take over every local vertical. This was according to Urgent.ly CEO and local media veteran Chris Spanos at BIA/Kelsey's ILM conference…
The innovation we've seen with Uber, Airbnb and a few other standouts of the "sharing economy" are about to take over every local vertical. This was according to Urgent.ly CEO and local media veteran Chris Spanos at BIA/Kelsey's ILM conference…
Like we do every year, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise. Last month, we released a report that highlights picks across these coverage areas. For more color on the predictions that pertain…
Like we do every year, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise. Last month, we released a report that highlights picks across these coverage areas. For more color on the predictions that pertain…
Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year's batch, BIA/Kelsey's 2015 Analyst Predictions came out last week on the eve of…
Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year's batch, BIA/Kelsey's 2015 Analyst Predictions came out last week on the eve of…
Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey's recent Leading in Local: Interactive Local Media conference,Christopher Lee, president of Deseret Digital Media, offered a primer on…
Apple Pay won't have the near term transformative effect on proximity payments that everyone seems to think. It will get there eventually, as "chicken & egg" hardware compatibility issues work themselves out in 2015. In the meantime, in-app payments will…
One of the underlying technologies driving the exploding call monetization space is speech to text processing. I keep telling people that the opportunity will only grow as speech recognition technologies themselves do. And voice processing is an area that's young…
BIA/Kelsey continues to engage market leaders in its coverage areas in order to collaborate on research reports. There's one currently in the works, about optimizing SMB Marketing Efficacy, sponsored by Vendasta and written by our new associate Mitch Ratcliffe. To…
