Mobile social player Loopt has made lots of moves to evolve amid quickly changing market standards and user expectations. This has involved moving from a purely social tool to a more broadly defined local utility -- recently including Foursquare-like check-ins,…
I recently had the chance to talk to JiWire SVP of Marketing David Staas about a report the company released last quarter that uncovers worldwide Wi-Fi growth metrics. As we've written, JiWire serves ads on public Wi-Fi networks, which has…
Today I had the chance to talk with Crisp Wireless CEO Boris Fridman to get more color on the company's recent launch of its AdHesion product. In short, it's a new format for mobile web ad units that are more…
Next month, BIA/Kelsey will hold its annual Marketplaces 2010 Conference in San Diego. As always, it will have a focus on evolving local online business models and vertical segmentation. Much of the attention throughout the conference will be on the…
A little over two months ago, OpenTable Senior Director of Consumer Marketing Scott Jampol told us that the company has served 1 million diners through its mobile products (apps and mobile Web). Now the company has announced the total has…
Mobile bar code integrations with traditional media seem to be coming at us faster and faster. The latest is Sports Illustrated's Swimsuit Issue. The annual institution of the sporting press hits newsstands today, filled with 2D bar codes that let…
The dial has been turned up lately on mobile location targeting -- within social media, local search, and advertising contexts. The latest news comes from mobile ad network MoVoxx, which has enhanced its location targeting with Useful Networks' PlaceWhere platform.…
Loopt continues to evolve from a location based social network to more of a local search utility. This comes during a general shift of market attention towards location based mobile apps and the commercial intent that can be inherent in…
One of the success factors for apps joining the crowded fray (140,000 iPhone apps) is elegant melding with the hardware and general mobile "use case." This is contrasted with Web-based products that shove themselves onto a smaller screen. Bar code…
Back in September, we speculated some of the reasons why streaming audio service Pandora could be a natural fit for local advertising. Now the story unfolds, as ClickZ reports it has shown interest in doing just that. It is essentially…
Mobile visual search is something I like to consider an emerging field within an emerging field. It involves using the mobile device's camera as a search or sensory input (rather than typing). The thought is that it's fitting to the…
The dial continues to be turned up on location based mobile marketing. While usage evolves and creates monetization opportunities, advertiser interest grows from secular and cyclical shifts. The latter will continue to improve as we emerge from recession. As for…
As promised, here are the "day 2" thoughts on the fate of the iPad. Obviously, lots of talk about the device this week -- whether it's a viable device, whether it's a Kindle killer, etc. The former question is more…
Mobile ad network Millennial Media is out with its latest monthly (December) Scorecard for Mobile Advertising Reach & Targeting (SMART). Most notable from the findings was that Entertainment was dethroned as the top mobile ad spending category by Portals &…
Minutes ago, the fabled iPad was unveiled by Steve Jobs at Yerba Buena Gardens in San Francisco. An exciting moment: I'm at my desk constantly hitting refresh on the Engadget live blog coverage to get details. Though I've kept an open ear…
Among the highlights of today's mobile session at OMMA Social were comments from location-based social networks Loopt and Brightkite. Both continue to evolve their product features and, by extension, the ad formats available to marketers. Loopt is on a roll…
Today I moderated a panel at MediaPost's annual OMMA Social show in San Francisco. A designated mobile session symbolized the topic's rising prominence relative to last year, when it was discussed (but not as much). Interest in mobile is clearly…
Topping the list of hot topics in digital media these days (besides iTablet rumors) is social gaming (i.e. Zynga), mobile social apps (i.e. foursquare), and mobile gaming. Mobile startup Booyah is combining all of them in an iPhone app called…
Most of the money spent on mobile ads is from brand advertisers and agencies. And the targeting methods they use, via ad networks, are mostly borrowed from the online tactics they know best. This involves branding and some direct response,…
Lots of talk today about a BusinessWeek article that reports Apple is in talks with Microsoft to replace Google as the default search provider on the iPhone. This results from the growing turf battle between the two mobile heavyweights. What…
