Forrester is out with a new study that concludes most advertisers should hold off on starting location-based ad campaigns with Foursquare. While we agree that Foursquare gets more attention than its usage (2 million users) deserves, this could be missing…
In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Geo-Loco 2010: Location-Based Services as a Branding…
Following up on the previous post about my LBS panel at Geo-Loco yesterday, the wide reaching discussion also covered how large brands are adopting and thinking about location-based services. The short answer is that they're interested and allocating budget, but…
I moderated a panel at the Geo-Loco conference in San Francisco yesterday on the subject of monetizing LBS. At the session titled "How to Make Money From Location Based Services," the panel riffed on evolving user behavior for mobile local…
Union Square Ventures partner Fred Wilson keynoted today's Geo-Loco conference in San Francisco, sharing his thoughts on what technologies and business models excite him from an investment perspective. The wide-ranging presentation ended on the idea of monetizing location-based services like Foursquare,…
Robert Scoble kicked off today's Geo-Loco Conference in San Francisco by claiming we're in the third stage of the web. This is a claim he's made before, but today angled it as a cautionary tale for the early leaders in any given…
Rewind to the year 2000. Virtually every TV ad featured both a URL and an AOL keyword. "Visit us online at weather.com or AOL KW: Weather." The pundits said the AOL walled garden would come down. They were right. Will…
Last year we broke a story about Skype's new initiative with local pay-per-call. Given its half a billion global users, the company began to monetize the calls made to businesses, large and small. These calls usually cost the user, but…
In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Op Ed: Why Apple…
Sometimes I like to invent words. In the previous post we talked about "check-in fraud" (no, not check fraud). I'm not sure if this term has been coined before, but I think it's a good way to start describing a…
Today I had the chance to talk to Kent Lindstrom, CEO of LBS start-up PlacePop. The company is building mobile loyalty card apps to reward users who visit local businesses, and allow those merchants to drive foot traffic. Think of…
Recently on TechCrunch.tv, former scientist turned hedge fund manager, turned author, Andy Kessler picked "voice" as the next big area of innovation. Among other things he argues (in adjacent video segments) that screens aren't intuitive, and we're moving toward interfaces…
It's no secret that "apps vs. mobile Web" is one of the heated debates in mobile development circles. This is also one of the points of friction in the growing battle between Google and Apple. Apple is pushing for an app-centric…
Blog king Robert Scoble, during a presentation at Inman Real Estate Connect today in San Francisco, said we've entered "the third movement of information" during the Internet era. All are necessary to boost appearances on Google, he told the real…
Blog king Robert Scoble, during a presentation at Inman Real Estate Connect today in San Francisco, said we've entered "the third movement of information" during the Internet era. All are necessary to boost appearances on Google, he told the real…
Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad…
Microsoft’s struggles with mobile are no secret. Worldwide smartphone marketshare for its Windows Mobile OS is estimated to be about 2 percent (Admob, May 2010), and MSFT just discontinued the Kin phone, weeks after launch. It would be easy to…
Motorola will split into “Motorola Mobility” and “Motorola Solutions Inc.” by early next year, according to a filing made July 1 with the SEC. The Mobility unit will include the mobile device and cable set-top box businesses, while Solutions will…
Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the callers…
In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Big Box, Still a Ways to Go…
