In the ongoing cycle of market forecasting, we're once again at a half-year refresh for mobile local ad revenue projections. Though the "money slide" (literally) of the forecast is a revenue outlook, there are lots of background inputs to dissect.…
Nearly 70 percent of consumers who watched this year's NCAA tournament did so on both a television and mobile device, according to a new study from Millennial Media and the Interactive Advertising Bureau conducted by Harris Interactive. More than 2,000…
Today we put out a press release with some of the mobile figures from our recent local media forecast. And later I'll follow up with a post that digs much deeper into some of the numbers. This is all stuff…
Facebook's acquisition of mobile photo app Instagram earlier this week wasn't especially surprising (though the $1 billion price tag may have been). Mobile is a fertile, untapped channel for the social giant, but a growing risk factor the longer the…
While pay-per-call usage is growing across all local search media channels, Telmetrics reports today that mobile advertisers and SMB programs are the real drivers of a more than three-fold growth in adoption. The call measurement solutions provider is tracking 348 percent…
This Thursday, we'll be participating in a webcast about getting up and running on mobile. This includes both apps and mobile Web presence, as well as launching ad campaigns for greater exposure/traffic. I'll present some of our forecast data and…
Google's GoMo effort just took a step forward by offering free do-it-yourself mobile website creation. GoMo, for those unfamiliar, is the search giant's program to evangelize the benefits of websites that are optimized for mobile devices. The goal is cleaner…
There's been lots of talk over the past 24 hours about Google's new "Project Glass," and yes it's pretty cool. For those unfamiliar, this is Google's project to develop eyewear that overlays media and search information (think directions or local…
Ted Leonsis, Groupon vice chair, American Express board member and Internet pioneer, emphasized the importance of scaling for local in a global economy during a keynote at ILM East yesterday. “Indiana really matters. India matters more,” said Leonsis, pointing out…
Today at BIA/Kelsey's ILM East conference, Christine Merritt, Google's head of business development of channel sales, revealed the inner workings of the AdWords local reseller program. This follows closely behind lots of industry consternation, given some of Google's shifting moves…
Today at BIA/Kelsey's ILM East conference, outgoing Citygrid Media CEO Jay Herratti gave a retrospective view of the past five years of local media -- what has worked and what hasn't. He also didn't miss the opportunity to make some…
Today at BIA/Kelsey's ILM East conference, a panel of leaders in the local deals space batted around how things are playing out in the space's Sophmore year. Bill Bice, President and CEO, BoomTime Jere Doyle, Founder, President and CEO, Prospectiv…
BIA/Kelsey's top analysts kicked off this week's ILM East conference in Boston with some data-supported insights into their respective coverage areas. Some examples: * Social Local Media program director Jed Williams walked the audience through his recent detailed assessment of Facebook's…
Superpages turned some heads this week when its flagship mobile app took home the "Appy" for best Marketing/Branding/Advertising app. The event thrown by MediaPost is judged by a panel of mobile industry leaders. Other categories include games, news, health, social…
Millennial Media released its Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report today. Advertisers leveraging mobile to deliver locally relevant messages to target audiences were among the top trends. Mobile video ads became mainstream last year as advertisers shifted…
Yellow Medya, Turkey's Yellow Pages publisher, announced this week the release of its Brand SoLoMo location-based engagement platform. It allows brand owners to geo-code every point of sale, whether physical or virtual. In addition, it maintains a point of sale…
We've seen some early growth over the past year in the subsector of services and toolsets for SMBs to build a mobile presence. We've had lots of coverage of players like Duda Mobile and Mofuse, while Steve Espinosa's AppStack was…
On Friday, Peter posted about a conversation we had earlier in the week with Milo founder and current head of local at eBay Jack Abraham. To divide and conquer, I wrote up separate thoughts on the mobile angle, as Part…
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers,…
Where, a location-based mobile ad network, launched its first political product this week called Donate Now. It allows people to make donations to political campaigns from a mobile ad unit. According to S&P Capital IQ Analysts, political ad spending across…
