As we may have mentioned, this will be the year that Foursquare starts to more directly monetize the local engagement on its mobile app. Just a week after its Local Updates announcement, today it goes further down the monetization path by…
During last month's MLM San Francisco conference, we tried do break the mold of conference formats in lots of ways. One thing we did differently was a song performed by longtime friend and Cox Digital Solutions exec Leif Welch. A…
Though BIA/Kelsey's LCM 15 survey suggests that SMBs are still sluggish to adopt mobile websites (fewer than 10 percent) or other forms of mobile marketing, we believe mobile momentum will finally accelerate as business owners' personal comfort with the device…
Indoor mapping and navigation service Aisle411 has announced a deal with national drugstore Walgreens to map the interiors of its 7907 locations. Those of you that attended our MLM SF conference may remember the demo given by Aisle411 CEO Nathan…
Mobile local ad network Verve Wireless just launched a new program that lets its local publisher partners (i.e. newspaper apps) extend their reach through a broader network of national publishers. The idea is that they can get additional distribution by…
Today at IAB's Mobile Marketplace Conference in NYC, I had the chance to catch up with YP's David Kurtz about a new ad unit the company announced. Kurtz has been no stranger to our own conference stage and editorial, as…
As we round the corner on 2o12's half-way mark, the mobile local space continues to move rapidly. Following our January predictions (some of which have already come true), we took some time to now revisit the biggest trends driving mobile…
Thanks to all who attended or contributed to our Mobile Local Media conference in San Francisco on Wednesday. It was by all measures a success. Google, Groupon, Pandora, PayPal, Yelp, Stewart Alsop ... you can't go wrong. We even had…
For traditional media companies with legacy businesses to harvest, mobile platforms offer a critical opportunity to forward-shift toward tangible growth. At MLM SF, digital media executives and vendor partners shared a variety of actionable mobile successes that indicate that, at…
This week, Yodle announced the integration of mobile-optimized websites, mobile ad bidding and distribution to its product suite. The mobile solution has already rolled out to more than 30,000 existing SMB customers. New customers can also expect to receive the…
Legendary venture capitalist Stewart Alsop of Alsop Louie Partners sat down with BIA/Kelsey analyst Matt Booth here at MLM SF to offer a glimpse into the fertile mind of a leading tech investor. Interestingly enough, one of the first things…
The "why" of SMBs going mobile is well-established. The "how" is murkier, and served as the fulcrum of a "best practices in product development" roundtable at MLM SF, with mobile developers taking different tacks in how to onboard and optimize…
"Mobile is a big part of our business," said Mihir Shah, Groupon's VP-Mobile, in an interview this afternoon with BIA/Kelsey analyst Peter Krasilovsky at the Mobile Local Media event in San Francisco. Shah said that 30 percent of Groupon's transactions…
Here in San Francisco at BIA/Kelsey's Mobile Local Media conference, a panel of three young companies offered a glimpse into the leading edge of mobile shopping and loyalty marketing. Moderator Peter Krasilovsky walked each panelist through an examination of his…
As mobile usage reaches ubiquity and revenue generation becomes the much-debated next frontier, Pandora finds itself at the nexus of this movement -- rapidly accelerating its mobile usage while iterating on its ad platform to monetize that base at a…
Telmetrics, a call measurement provider, has released pay-per-call best practices designed to optimize the number of quality, billable calls delivered to advertisers. "With mobile it is all about being there at the time of action -- whether it is a…
We've been thinking for a long time about having a mobile-centric event that wouldn't get lost in all the converging agendas of our mega Interactive Local Media conferences. That's what we'll do June 27 at our Mobile Local Media event…
Our good friend and upcoming MLM SF speaker Tobias Dengel was featured on CNBC earlier this week, outside of Apple's WWDC conference. The CEO of WillowTree Apps was interviewed for his predictions on what Apple would announce. He was right…
So where should a European local media company place its bets when looking across the spectrum of opportunities in social media, mobile and local online commerce? BIA/Kelsey announced today that it has joined forces with the European Association of Search…
Over at Street Fight, my monthly column explores how mobile ads -- despite lots of excitement and media attention -- are still undervalued in terms of ad rates. This is good for advertisers that want to experiment at early stages…
