Over the past six months, we've covered the handful of installations from the Path to Purchase study co-produced by Telmetrics, xAd and Nielsen. --Telmetrics/xAd Mobile Local Data, Take 3: Restaurants --Telmetrics and xAd Release Second Wave of “Path to Purchase” Study…
The French search and directory company PagesJaunes Groupe has launched a new corporate brand along with its 2012 earnings announcement. The company is now called Solocal Group, an obvious play on SoLoMo (social, local, mobile). The new corporate brand coincides…
Last week, we reported on Google's new Enhanced Campaigns which create a more federated process for running paid search campaigns across mobile, desktop and web. As promised, there are lots of implications behind the announcement to be explored. In addition to lots…
Last week, Peter Krasilovsky and I had the chance to catch up with Retailigence about its activity since our last writeup. For those unfamiliar, Retailigence provides local retail product and inventory data to consumer-facing shopping sites, apps, and advertising. It…
Google today announced a significant change to AdWords. Known as "Enhanced Campaigns" advertisers will now run the same -- though conditionally governed -- SEM campaigns across desktop, mobile and tablet. Previously, advertisers were able to run separate campaigns across these devices, altering…
Today I had the chance to talk to Mary Beth Brendza, founder of AppExpress, regarding the company’s announced partnership with the interactive unit of television operator Cordillera. At first glance the partnership provides a key sales channel to scale AppExpress’s…
Last week we did a webcast on our top ten predictions for 2013, and this Wednesday we'll host one that unpacks our mobile foundation paper. We're excited to also have xAd's Monica Ho join us to discuss how the company…
As my colleague Charles Laughlin mentioned, we just published our predictions for the coming year in local media. These were cross-disciplinary, bringing together the top 10 predictions across BIA/Kelsey's coverage areas (mobile, online, video, print, social, commerce). To expand on those, below…
In keeping with tradition, BIA/Kelsey released its annual "Picks and Predictions" report this week, offering a collective view on the events that will drive the 2013 agenda in our local media coverage areas -- directional, interactive, mobile, social, vertical and video.…
I recently contributed a column to Business Insider that has lots of overlap with this blog. So in the spirit of cross-pollination, an excerpt is below and you can read the whole thing here. The gist is Apple's directions in…
Today we release a report that brings together months of coverage in mobile local advertising. One important trend we've seen is how national advertisers are evolving into "native" thinking in mobile. Among the ways that's materializing, localized ad campaigns are…
Scoutmob, the Atlanta-based, mobile deals provider, has been taking a fresh approach to the deals space since its launch. It has focused entirely on mobile to leverage geo-location; changed the business model from commissions on deal value to flat fee;…
Vertical sites such as AutoTrader, Cars.com, Zillow and Trulia that provide listings, services and features are seeing a large share of their user base move to mobile. But all-in-one classifieds sites in the mode of Craig’s List, Pennysaver, Recycler.com, newspapers…
As I argued in a recent TV Technology article, "It's inescapable that today's video consumer expects cross-platform access to content. If that's where the audience and advertisers are, then broadcasters need to be there, as well. What broadcasters need to…
During the third and final day of our ILM West Conference, Facebook director of global SMB markets Dan Levy introduced a full slate of new data. In addition to hard numbers, the standard Facebook messaging came through: Its Pages (and…
Verve Mobile's CEO Tom MacIsaac is bullish on local publishers' ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through…
BIA/Kelsey Senior Analyst Mike Boland began the ILM West mobile superforum by sizing the magnitude of the mobile-local advertising opportunity (while also noting its current shortcomings): $5.8 billion by 2016, or 58 percent of the total mobile market. Much of…
In considering mobile strategies, small businesses are focused on being found, but there are very different issues than simply searching on Google. Telmetrics' CEO Bill Dinan, speaking at ILM West in Los Angeles today, noted that small business owners all…
To kick off Day 2 of our ILM West Conference, CityGrid's Jason Finger espoused the need to verticalize in local. This comes down to the fact that local is not only such a large and fragmented market that begs for…
To kick off the afternoon of Day 2 of our ILM West Conference, YP CEO David Krantz outlined the company's post spin-off positioning and outlook. For those unfamiliar, YP was spun out of AT&T via private equity (Cerberus Capital), and…
