To kick off the Local Search Association conference in Las Vegas, we saw lots of data on where SMBs are in the current environment of media transformation, and what it means for providers of local advertising. Greg Sterling, Senior Analyst,…
Following our preview of Telmetrics and xAd's "Path to Purchase," UK edition, the data are out today. This is the latest in the ongoing data series that tracks consumer behavior throughout the purchase funnel. There are lots of interesting findings…
We've been watching a growing trend in Local Media where advertising providers are facing the SMB "fragmentation" challenge by finding clever back door ways into their wallets. This isn't necessarily new but it's taking on new forms, and finding more…
Mobile analytics provider Flurry announced today that it will launch its own real time bidding (RTB) mobile ad exchange known as the Flurry Marketplace. The new exchange will be integrated with its supply-side platform AppSpot, and reach more than 300…
Last week we released our mobile local media forecast -- one component of a forecast that spans all local ad media. The centerpiece of this mobile portion is the U.S. mobile local ad outlook, going from $1.2 billion last year…
If you're planning to be at next week's NAB Show in Las Vegas, please look us up. During A Fireside Chat with Facebook and Google: Partnerships and New Ventures, I will interview Kay Madati from Facebook; and Bright Parks and…
At this week's Leading in Local conference we introduced a new dimension. From now on, we'll be holding startup competitions in order to invite "new blood" into the atmosphere. This builds from the Future Stars program we launched last year.…
To close out BIA/Kelsey's Leading in Local Conference, Hearst Executive Vice President and BIA/Kelsey conference regular Lincoln Millstein gave a cautiously optimistic view of print media's future in a brave new mobile and social world. Brand equity and direct local…
Today at BIA/Kelsey's Leading in Local Conference, Google Channel Sales Bus Dev lead Kesh Patel uncovered several aspects of Google's local efforts. Besides his former life as a 7-11 franchisee (before it burned down), and his first Google role to…
Last week at BIA/Kelsey's Leading in Local Conference, a panel of players in the local deals and loyalty space walked through the biggest opportunities and pain points they're facing. Tom Beecher: President and CEO, Cartera Commerce Angus Davis: Founder and…
Today at BIA/Kelsey's Leading in Local Conference, John Busby, VP, Marchex Institute, shared some compelling data about mobile calls and conversion rates. Busby kicked off the "Mobile Superforum" that capped off a busy morning here in Boston. Busby shared that, somewhat…
Traditional media is in the throes of transformation, seeking to diversify beyond legacy models and serve customers with an array of new products and services. At BIA/Kelsey's Leading in Local conference, Gannett Digital Marketing Services President and CEO Vikram Sharma…
Last week at BIA/Kelsey's Leading in Local Conference, Foursquare CRO Steven Rosenblatt outlined some of the company's current initiatives. These are mostly built on the premise that lots of underlying technology is disrupting the old ways of local advertising beyond…
This afternoon at BIA/Kelsey's Leading in Local, Neal Polachek, board advisor for vSplash, offered an analysis suggesting local independent pizza owners must get more sophisticated online or the rest of us will be stuck with a choice between Dominos and…
Today at BIA/Kelsey's Leading in Local Conference, we kicked things off with an analyst roundtable. The theme: mobile is siphoning off usage from the desktop and other media. That comes in the form of search query volume, minutes spent, etc.…
A couple weeks ago, we wrote about Yelp VP of Business Development Mike Ghaffary, and his new model for defining the sustainability of local offline commerce; the Local Coefficient. As promised, I caught up with Ghaffary to get some more…
Google dominates the world of mobile advertising, and its options continue to expand. Its share of search queries -- the foundation for its positioning in mobile -- is about 95 percent (compared with about 65 percent on the desktop). It hasn't squandered…
We don't generally reciprocate the blogospheric practice of publishing posts purely on random items of interest, as our style gravitates more towards exclusive interviews or news items in local media. But in the spirit of doing this more often, here…
We're less than a month away from our Leading in Local conference, March 18-20 in Boston, and we're really gearing up for the show. Among many other exciting parts of the conference, and the recent announcement of our Foursquare keynote,…
Fresh off $14 million in funding, Verve Mobile today launched Place Insights, a new ad targeting technology that better utilizes data about specific locations. This is part of the ongoing progression of "Big Data meets Local" which we're watching closely.…
