The first of our Local Commerce Monitor United Kingdom™ (LCM UK), Wave 2 reports is being released exclusively to our clients today, highlighting our key findings. In it, BIA/Kelsey surveys 300 small and medium-sized businesses (SMBs) in the United Kingdom…
Congrats to xAd for winning an MMA "Smartie" award for Enabling Technology Company of the Year. This comes right after it was recognized by Business Insider for Hottest Pre-IPO Adtech startups. xAd in many ways is carrying the flag of…
One theme that emerged at BIA/Kelsey’s recent SMB Digital Marketing conference was the emergence of content marketing for local merchants. This was kicked off in a session by Jed Williams and popped up a few more times.
As a retrospective on some of those themes and a look at their future implications, my Street Fight column this month unpacks it further. As a bonus, I even found a way to incorporate Twerking, speaking of trend analysis.
The column came out yesterday and an excerpt is after the jump, with the full article available here. We’ll continue to keep a close eye on this topic (but likely not Twerking).
During last week's SMB Digital Marketing conference, we ran our second Local Liftoff Awards competition. Out of a field of ten early stage companies in the local media space, attendee voting limited down to 3 finalists. Local Viewpoints LocalBrain UpRing…
Last week we held a big 3 day conference in Austin on the changing world of SMB digital marketing. It was an awesome turnout, solid speaker lineup and lots of takeaways. Check out our session-by-session blog coverage. To stay true to…
Last week at SMB Digital Marketing, we held a wide reaching forum on the main mobile topics and areas of innovation that touch SMBs. This included Google's kickoff presentation on Enhanced Campaigns, Dex Media on packaging and selling mobile to…
Last week at SMB Digital Marketing, Russ Laraway, Senior Director, SMB at Twitter added to the marketplace chorus espousing the notion that Content Marketing is king. Many of Twitter's moves in this area are well known, as content marketing is…
Microsoft's Raj Kapoor mapped Bing's evolving local search strategy at the SMB Digital Marketing Conference, an approach that begins with mobile, infuses social and is geared toward "consumer task completion." Kapoor first noted the ubiquity of digital channels in the…
To wrap up the content-packed SMB Digital Marketing conference, a panel of heavy hitters zeroed in on the show's pervasive theme of content marketing. Perry Evans, CEO, Closely Adam Japko, CEO, Digital Sherpa (NCI) Randy Parker, CEO, PagePart; Founder, Constant…
Amidst all the talk at the second day of SMB Digital Marketing, challenges faced by small businesses and hard recommendations on the best practices for lead generation was offered by Chris Mancini, CMO of Reply.com. Citing the need for easier…
Today at SMB Digital Marketing, BIA/Kelsey Entrepreneur in Residence Warren Kay led a panel of heavy hitters to bat around operational and financial strategies for local media companies and early stage startups. Matt Booth, CEO, YellowBot Mike Dodd, Partner, Austin…
As I mentioned last week while writing about PayPal's new app updates, we just published a big report on the state of the union of mobile shopping and payments. This is of course an exploding area with lots of interest…
Can the state of mobile advertising be indicated by the stock price of some of the industry's leaders? Google and Facebook -- the top two market share leaders -- have faced some investor unease due to users flocking to a…
BIA/Kelsey released a report yesterday on mobile shopping and payments (more on that in a separate post). It's choc full of analysis and case studies of the emerging standards that are competing for user and merchant attention in these early…
We're just two weeks from our SMB Digital Marketing Conference. That means we're gearing up to hear top notch speakers from Google, Facebook, Twitter Yelp and lots of other companies innovating and disrupting the world of SMB local marketing. I'm…
There's been lots of speculation around Apple's moves into local search and advertising over the past year. This has accelerated in the past 30 days with the acquisition of three different local mapping-related companies (and a failed Waze acquisition). We've…
Yesterday at the Borrell, LSA, LMA Social + Mobile event at a Chicago airport hotel, Google executives made the case for Google+ as the centerpiece of an effective SMB digital presence before a roomful of current and potential resellers. The…
In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report. 2012 Real…
Mobile local advertising's promise -- besides hyper-targeted ad placement -- has always been clearer ROI (enter John Wanamaker quote). This has taken form in "beyond-the-click" activity like call tracking and mapping/navigation. Location based data provider Placed has just taken this…
On this week's episode of BIA/Kelsey's new analyst round table series, we tackle the M&A activity that seems to be picking up all over the local media space. This is everything from Apple's recent mapping acquisitions to Yelp's moves in…
