Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior Vice President and Chief Economist, and Meshach Cisero, Associate Analyst,…
Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior Vice President and Chief Economist, and Meshach Cisero, Associate Analyst,…
Mobile website builder Duda Mobile is now just Duda. The name change goes beyond a Sean Parker-esque "cleaner" sensibility: It represents a broadened focus from just mobile, to now build SMB presence and functionality across all screens. That's well aligned…
The impact of data on local marketing was Topic #1 during Street Fight's Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing -- and…
The impact of data on local marketing was Topic #1 during Street Fight's Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing -- and…
Hispanic consumers are more social and mobile in their local shopping behaviors than non-Hispanic consumers, according to BIA/Kelsey's Consumer Commerce Monitor™ survey. When Hispanics shop locally they use social media more than non-Hispanic consumers; and when shopping they interact more…
It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is "could the deal possibly…
Carrying on the tradition of more multimedia delivery of BIA/Kelsey analysis, below is the latest video diary of weekly news recaps. This week, the focus is just one topic albeit a big one: Facebook's $19B acquisition of WhatsApp. Following…
Carrying on the tradition of more multimedia delivery of BIA/Kelsey analysis, below is the latest video diary of weekly news recaps. This week, the focus is just one topic albeit a big one: Facebook's $19B acquisition of WhatsApp. Following…
In case you haven't heard, Facebook just announced it will acquire mobile messaging company WhatsApp for $19 billion. And just like that, we have the largest venture backed acquisition in history (Sequioa alone pockets ~$3B), and the largest tech acquisition since…
In case you haven't heard, Facebook just announced it will acquire mobile messaging company WhatsApp for $19 billion. And just like that, we have the largest venture backed acquisition in history (Sequioa alone pockets ~$3B), and the largest tech acquisition since…
Small business marketing management and back office operations haven't had much cross over. Perhaps Intuit has worked to marry them together; so have Microsoft and Web.com. Until recently, that was the extent of it. Now we're seeing a new batch…
It was a typical action packed week in the world of location based mobile media. We had Verve's iBeacon and Passbook integration, Fresh xAd data and lots of other things. I unpacked those two headlines in an end- of-week…
For 2013, Canada's Yellow Media reported solid digital revenue growth and deeper penetration of its signature multimedia bundle -- Yellow Pages 360°. The company is on the verge of majority digital status, with 45 percent of revenue last year from…
The French search and directory company Solocal Groupe generated 1.7 percent organic digital growth in 2013, a tepid performance driving largely by a brutal online display advertising market. Today's 2013 earnings announcement revealed Solocal's total group revenues fell by…
According to DAC Group and Kantar's latest consumer search behavior study, mobile and social search are showing a progressive increase in adoption. Mobile devices are becoming vital to Canadian consumers when they are searching for local businesses. Brick and mortar…
Last month we released a white paper in tandem with Verve Mobile on the emerging art of mobile and cross platform ad attribution. It's the holy grail of advertising in being able to track campaign effectiveness post ad engagement (cue…
The Nordics search and directory company Eniro needs to grow its digital revenue by roughly 5 percent to 6 percent in order to bring its entire business back to growth. Not a bad position for a company…
We have all gotten used to looking at our phones and seeing several notifications on our home screens. From text messages, to emails, to sports updates, we are able to receive notifications for almost anything. More than ever, local businesses…
A few things that characterize mobile payments are early stage experimentation and standards battles. That's to be expected in any embryonic sector. There's NFC, mobile card readers, POS hardware that scans the barcode on your screen (a la Starbucks), to…
