Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week. And XappMedia has announced a partnership this week with NPR…
XappMedia might be a company you haven't heard of, but that could change soon. It has spent the past few years pioneering a new ad format that prompts users to engage through voice commands. It's well suited for lots of…
XappMedia might be a company you haven't heard of, but that could change soon. It has spent the past few years pioneering a new ad format that prompts users to engage through voice commands. It's well suited for lots of…
BIA/Kelsey's crack team of industry analysts gathered on a Google Hangout today to offer their take on the events of the day. The question on the table today was, "What new business or product ideas have you seen in recent…
Weather is an inherently localized subject according to The Weather Company's Denise Chuddy. She and I spent lots of time talking about that on stage at our December Leading in Local conference. This opens up all kinds of opportunities for…
I attended an intriguing breakout session -- "Spreading the Word: Advanced Strategies for Content Distribution" -- at the ad:tech conference today in San Francisco's glistening Moscone Center. The session featured a presentation by Alex from Digitas, who walked the audience through…
In case you missed our webcast last week on call monetization, here is the link to watch the free on-demand replay. That includes streaming video, and access to the presentation slides. The webcast itself was action packed with lots of…
Burger King, Starbucks and Paypal all announcing different mobile payment upgrades or features that let you order in advance and skip the line, key advancements in mobile payments that we predicted in our mobile payments insight paper. And Google has…
Consumers today want to feel like they are recognized and known personally by the stores they shop at and by the brands they buy. For national brands, targeting consumers and reaching that personal level can be a challenge. Many brands,…
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
On Thursday, we'll host a live webcast with call monetization provider Ifbyphone. The topic: BIA/Kelsey projects mobile calls to local businesses will reach 65 billion annually by 2016. That's going to be a lot of calls to manage, track, route,…
Google is testing a new advertising feature that bridges the gap between people who have visited brands' websites via desktop with advertisements on their mobile devices, and vice-versa. This comes at a time where Desktop search in the US is…
The cliche that men hate to shop and women love it is pretty deeply ingrained in our collective psyche. But the truth is, everyone shops. The real differences between men and women involve not whether they like to shop, but…
The age of smartphones... the age of big data... we're also in the age of infographics. Though this has led to some overuse, fatigue and eventually backlash, there are still some great ones out there (including ours of course). Sure…
Plus Spender SMBs showed a wide diversity in media usage in BIA/Kelsey's most recent Local Commerce Monitor™ (LCM) survey, Wave 17. Plus Spender SMBs consist of SMBs that spend an average of over $75,000 annually on media advertising and promotion.…
Continuing our progression of weekly video recaps, this week we move from monologue to dialogue. BIA/Kelsey CEO Tom Buono and I had the chance to sit down and talk about some of the notable happenings in the world of mobile…
In the U.S., Hispanic consumers usage of smartphones, tablets, social networking and other forms of digital channels make this group one of today's most engaged populations in the local shopping space. On yesterday's "Hispanic Consumers Buy into Digital for Local…
Calls are the highest rated source of leads by SMBs according to BIA/Kelsey's Local Commerce Monitor™, with 66.4% of respondents considering calls a good or excellent lead source. As a result of such high lead generation, businesses are trying to get…
