Kelsey Local Media Blog
An independent developer has created a Google Maps mashup that is basically another way to navigate Citysearch business profiles in Google Maps. The mashup has also recently been optimized for the iPhone. This isn't an iPhone native app that can…
Television is becoming more and more interactive, bringing us closer to a day when we'll have pull-based content and ad delivery. IPTV promises a lot here, by virtue of its IP-based architecture. But there are lots of other factors that…
Google has rolled out a walking directions feature in its mapping product, previously available to few users in a limited rollout (as the company often tests new products or features). This was first offered by AskCity in 2006, but then…
In this economic downturn, I’ve heard so much talk about one medium or another making claims that it is delivering all the leads and traffic a company needs. Online selling against Yellow Pages, Yellow Pages selling against newspapers, newspapers selling…
Having been through the post 9/11 advertising downturn with a Yellow Pages sales agency, I can attest that 2001 and 2002 saw a dramatic increase in bad debt and slow-paying customers. Some publishers in the U.S. went from 2 percent…
Ad agencies look at a number of factors when they’re placing local media, such as “reach,” “targeted,” “easy,” “CPMs,” “environment,” “contextual,” “behavioral” and “geo-centric,” said Shawn Riegsecker, CEO of Centro, who was speaking at this week’s ShopLocal summit in Chicago.…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Multi-Media Drives More Conversions In the ever increasing multi-product world of directory and local…
Google CEO Eric Schmidt spoke out once again about the company's need to better monetize YouTube, during a call following the company's under-performing second-quarter earnings announcement. "I personally do not believe the perfect (YouTube) ad has been invented," he said,…
Watching the rankings of free applications in the iTunes store (measured by download volume) over the past week, I've seen lots of ups and downs. In local apps, Yellowpages.com's local search application went from 21 yesterday to 26 today, while…
A recently released research paper from Integrated Media Measurement Inc., based on data from 3,000 panelists in six major markets, finds that multi-platform advertisers see increases in the number of consumers they reach while also significantly improving conversion rates. According…
OK, so it's not really outdoor advertising, but the big six legacy airlines have begun to slap ads onto their paper tickets and boarding passes. The new ads will include geographically relevant promotions for destination businesses like hotels, restaurants, theme…
It is an awkward time for a company to be holding an affiliate meeting right after it has been sold. This week, ShopLocal was put in this position for its long planned meeting with 120 retail partners in Chicago (where…
Now that the 3G iPhone and App Store have arrived, the iPhone is decidedly more appealing and user friendly for both mainstream users, and for companies of all sizes to create and deliver mobile apps. The previous post explored how…
Social features have been a core element of many of the local search applications in the iPhone's AppStore, such as WHERE, Whrrl and Loopt (WHERE is in the top 20 downloaded free apps so far). Each of these not only…
Today R.H. Donnelley unveiled a new local feature called City Pages within its DexKnows.com Internet Yellow Pages site. The aim of these landing pages is to aggregate listings and consumer reviews for local businesses in key metros. A prominent feature of…
A few Google users have come forward with screenshots of Google's "bucket testing" of a social search feature. Like Digg, StumbleUpon and other social search engines, it allows users to actively rate or vote on search results using small icons that…
AdBrite VP of Marketing (and former Yahoo Local GM) Paul Levine has joined the board of local event site Zvents. Since its launch in 2005, Zvents has raised about $7 million and has made some strong moves in local events,…
The relationship between personalization and local has always been a close one, but now Outside.in is banking that consumers want to marry them together. The placeblogger site, which recently received $3 million in new funding from a group of high-profile…
While there were many well-documented incidents of crashing servers and glitches in getting 3G iPhones activated over the past few days, Apple announced today that it has already sold 1 million of the new devices. I've been having my own…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Local.com Launches "Best Of" Program Local.com today announced a new program that will award…
