Kelsey Local Media Blog
To save costs and reduce reading time, many newspapers have begun to downsize the daily print edition, cut back pages and delete stock tables. They’ve also downsized editorial. Now, several have begun to fold in dedicated sections for various verticals,…
The 32-company-strong Yahoo Newspaper Consortium, which covers 41 percent of Sunday newspaper circulation, has 700 to 900 reps selling Yahoo inventory, with a couple of the newspapers selling more than $1 million in annual inventory, reports Yahoo's Lem Lloyd, who…
Marchex has announced the launch of Marchex Connect 2.0, an updated version of its private-labeled local ad platform that is used by local ad resellers such as AT&T and Yellowpages.com. The new version's highlights include integration of call tracking (from…
Michael Rogers, The New York Times Co.’s futurist-in-residence, told Inman Real Estate Connect attendees last week that over the next few years, “mobile [will be] the most important piece of the interactive space.” Largely driving the adaption of mobile will…
New media pioneer Deanna Brown, who is running Scripps Networks Digital after stints at CondeNet, AOL and Yahoo, told Inman Real Estate Connect attendees last week that their responsibility is to make sure real estate brokers are “on mobile, the…
New CEO Scott Klein presented Idearc Media's first-half results and previewed his plans for reorganizing and reenergizing the company. The main theme of the presentation was a “Journey of Transformation,” which is truly what Idearc needs based on the results of…
Google Maps has rolled out a new look and feel, which involves larger maps and "less clutter." From the Google LatLong blog: "With the new look for Google Maps, you can do all of the same things, but without the…
CityVoter has partnered with SFGate to power the online newspaper's new lifestyle section. Called the BayList, at its center will be CityVoter's signature "best of" local pics from users of the site. This will include voting on 1,100 businesses in…
Google and Salesforce.com are using some of their market power to help local cultural institutions. Last week, while in San Francisco for Inman, I found “Tartuffe” by the African-American Shakespeare Co. when I searched “San Francisco” and “Theater.” It was…
On Friday, we released a report that looks at the 3G iPhone and new App Store. One overall theme is how the iPhone's new features and lowered price tag will combine with easy availability of mobile apps to bring new…
One of the hard and fast truths about print Yellow Pages advertising is that the ads at the front of the heading almost always generate more calls and leads compared with those further back. The current trend is for small-business advertisers…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Mixed Earnings for Yell, PagesJaunes Yell Group saw an 11.3 percent rise in its…
Yell Group saw an 11.3 percent rise in its share value yesterday (to 79 p) following its first-quarter 2009 earnings (its financial year ends March 31) announcement, in which the publisher topped its U.S. guidance, fell a bit short in the…
One of the most challenging aspects of speaking to the geodomain industry was the diverse backgrounds of the people in the industry. They come from media companies, technology firms, the music industry and the real estate business. What they have in…
Social media may not be worth much as an advertising medium right now, but it has become a critical part of real estate marketing, according to speakers at the Inman Real Estate Connect conference in San Francisco. “It is not…
Microsoft announced today that it will integrate Live Search with the Facebook network. This will include search advertising served with results (via adCenter). This grows out of the existing relationship that included Microsoft's $240 million investment in Facebook and its placement…
Over the past two months, we have been talking with sales reps in a variety of local media outlets who are selling search engine marketing. While we feel like some sales organizations are making headway in selling a significant volume…
Craigslist is arguably the No. 1 real estate site with real estate-oriented page views in the “low billions per month." So it makes sense to have founder Craig Newmark address the first day of the Inman Real Estate Connect conference…
The headlines from this week’s edition: GE: The Heat on Immelt Google: Weathering the Storm? The Future of Fannie and Freddie Anheuser-Busch’s Troubled Brew This wedding tradition of something old and something new is appropriate for BusinessWeek’s leading online stories…
AT&T Advertising & Publishing saw a 3.3 percent first-half revenue decline, to US$2.82 billion. Part of the decline reflects the sale of the L.M. Berry operation to Local Insight Media, and the resulting lost revenues. That deal closed early in…
