Kelsey Local Media Blog
The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…
When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy's, Kohl's, Sears). That's the idea behind Wanderful Media's new Find&Save Storefront, an…
When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy's, Kohl's, Sears). That's the idea behind Wanderful Media's new Find&Save Storefront, an…
It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes. Much of the conversation has been focused on the benefits…
The Swedish search company Eniro has replaced the management of its Swedish online property following a "disappointing" second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today's earnings call. The biggest outcome of…
The Swedish search company Eniro has replaced the management of its Swedish online property following a "disappointing" second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today's earnings call. The biggest outcome of…
During the first half of Local Media Association's Native Advertising Summit the obvious and frequently asked question of how exactly to define native advertising was the first topic to be addressed. Native advertising sets itself apart from other types of…
YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media. Mybook is a tool that allows users to…
There have been several game changers in local. One is Google search. Another is Yelp reviews. Another has got to be Craigslist. Craigslist started out as a totally free community site focused on recruitment. In recent years, it has incrementally…
There have been several game changers in local. One is Google search. Another is Yelp reviews. Another has got to be Craigslist. Craigslist started out as a totally free community site focused on recruitment. In recent years, it has incrementally…
In previous blog posts we discussed the best ways to reach men and the best ways to reach women when they're shopping locally. The differences are clear in BIA/Kelsey's latest infographic (shown below), but what are the similarities between the two genders…
Content marketing has been around for quite some time in analog form --think direct mail, product catalogs and brochures. The growth of social media as a marketing and direct communication channel has propelled modern, digital content marketing to the forefront.…
BIA/Kelsey participated in a thought leadership summit hosted by the American Press Institute yesterday at NPR's headquarters in Washington, DC to explore content and revenue strategies around digital video with about 50 participants. Five discussion panels covered topics ranging from…
The global directories company Hibu is apparently beginning to de-emphasize its corporate brand in favor of its old moniker Yell. This is according to an article today in the British newspaper The Evening Standard. Hibu has been undergoing substantial change…
Amazon has been reported to be prepping a local services marketplace test in one market. If the article is accurate, this effort won't necessarily be adopted into a nationwide product -- Amazon frequently tests product concepts -- but should be…
National Multi-location business are getting better recognition in the local media world we occupy. Despite local's connotations to SMB, there's a sizable opportunity to capture, manage and optimize ad dollars from national brands who compete for business at the local…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
BIA/Kelsey's Consumer Commerce Monitor survey reveals that online search is now the most popular channel choice for local shopping (nearly 57 percent on consumers utilize it in their buying process). The trend is further accelerating as mobile penetration and session…
BIA/Kelsey's Consumer Commerce Monitor survey reveals that online search is now the most popular channel choice for local shopping (nearly 57 percent on consumers utilize it in their buying process). The trend is further accelerating as mobile penetration and session…
The term "Yellow Pages" isn't tossed around in the advertising world the way it used to be. The local conversation has shifted to online, social and mobile advertising. Yet according to BIA/Kelsey's Local Commerce Monitor, 29.8 percent of SMBs still…
