Kelsey Local Media Blog
Fox Interactive Media’s MySpace is seeking to jump-start local and small-business advertising by launching a homegrown Self-Serve Ad Service. Initial advertisers are likely to be rock bands -- the first major segment to have adopted MySpace itself -- but the…
I like all the services using LinkedIn as their platform for social networking. The local implications haven’t really come into focus yet, but the latest publisher to put something out is BusinessWeek, with its Business Exchange. Developed by former PowerOne…
I'm here in Athens this week at the European Association of Directory Publishers’ annual congress. Nice line-up of speakers thus far, many of whom are echoing the themes that we heard emerge at The Kelsey Group's DMS ’08 conference last week…
OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, California, next to San Jose. At the top of the list is Angie Hicks,…
Yahoo announced today from the ADWEEK conference that it will launch a new ad platform called APT. It is meant to be a one-stop shop for media buys across Yahoo's growing sources of localized inventory. This includes its own network…
Web.com announced today that it will bundle its Web creation and hosting services with MerchantCircle's online product suite for small and medium-sized businesses. This will include analytics and search engine optimization services for Web sites that SMBs create. This represents…
Placing and managing national ads on different Internet Yellow Pages sites in different regions has been too difficult. It is one reason why more national advertising probably hasn’t flowed to local sites. But now Superpages.com, DexKnows.com and several other sites…
Hispanic Yellow Pages of America has ceased operations, according to a notice distributed on Monday via ELINC, a Yellow Pages Association’s electronic newsletter providing updates on the directory industry to the CMR community. Chicago-based HYPA had grown primarily through acquisitions…
Online video creation tool and ad network Jivox today announced that it will bring a series of new publishers into the network. These include Examiner.com, Acuweather.com and MediaNews Group. This will add more locally relevant inventory to its network and…
After more than a year of speculation about a "GPhone," the Google-powered G1 phone was unveiled today in New York. As we reported last month, this will be a T-Mobile phone (built by HTC), and it will be available to…
Comcast, the nation’s largest cable TV company, is set to upsell its vast body of video advertisers via a new deal with Mixpo, the Seattle-based venture-backed company dedicated to making video "actionable" across multiple platforms. For Mixpo, the deal represents…
Last week, DMS dominated our blog coverage, with lots of takeaways from the show. Here is a sampling of posts, in case you missed any. Future Search: Where Will We Be in Five Years? DMS ’08 concluded with a "big…
Dex announced today that it is packaging its local search functionality into a series of widgets. This will allow users to plant mini search boxes in different places where they might prefer to do local searches, other than the IYP…
DMS ’08 concluded with a "big thinker" panel and a format that batted around questions in the form of "in five years ... " Panelists: Geoff Avard, GM, Strategy, Sensis Perry Evans, President, CEO, Local Matters Sebastien Provencher, Cofounder, VP…
We're back from Atlanta after a successful DMS conference. A roundup of internal coverage is in the works. In the meantime, here are a few links to others' coverage. Praized LocalSEOGuide LocalBizBits Small Business Commando ReelSEO
AT&T Advertising & Publishing CMO Ken Ray, speaking on a panel at Kelsey’s DMS ’08 event this week in Atlanta, said print books have plenty of life in them but that publishers have got to work to make them relevant…
Local voice search advertising is already getting promising results, with widespread reach, and high clickthrough rates, according to V-Enable CMO Craig Hagopian, who was speaking at DMS ’08. V-Enable is a San Diego-based mobile voice search company with 65 employees.…
The “Deconstructing Internet Yellow Pages” panel at DMS ’08 revealed a number of areas in which IYPs need to evolve. Based on Kelsey’s IYP research, conference chair and TKG Program Director Charles Laughlin said, “IYPs appear too conservative and unwilling…
Former Citysearch President Briggs Ferguson, who took the helm at Idearc Internet and its Superpages.com flagship about five months ago, said there is tremendous potential for the Yellow Pages industry. Speaking at DMS ’08 in Atlanta, he opined that “it should…
Yellow Pages Group of Canada, which is widely considered as one of the best positioned Yellow Pages companies in the world, will continue to focus on manning its sales channel, resisting efforts to rely too heavily on self-serve solutions, according to…
