Kelsey Local Media Blog
It is counterintuitive that Web 2.0 real estate sites would continue to grow their audience and ad dollars while the industry “scrapes along the bottom” for years to come. The sites, though, still say they are growing. “Fear, value-shopping, and…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Friday Yellow Pages Potpourri This from a guy who has managed most of a lifetime without…
This from a guy who has managed most of a lifetime without using the word "potpourri" in a sentence ... At any rate, here is a rundown of some Yellow Pages-related items of note from the past week. It's the…
TheFind launched its "Where to Shop" application in the iTunes App Store today. I've been using it a bit this morning and it has held up to the test for some product searches around town (see screen shots below). This…
When Topix first came on to the scene in 2003, it primarily crawled local news. These days, the 30-person company has largely remade itself into more of a local portal, especially for smaller markets. It still isn’t profitable, but CEO…
Eventful, which competes with Zvents for leadership (and affiliates) in the fast changing local event marketplace, has just completed a new $10 million C round lead by Telefonica Capital. Also participating are alumni investors, including Draper Fisher Jurvetson and Bay…
Google announced today that it will partner with Harris Corp. in order to tap into its television inventory. Harris has an existing network that places television ads where there is remnant inventory. According to the release: Using current traffic system…
We’re just about ready to go with Interactive Local Media 2008, which is Nov. 19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event -- and the first one for The Kelsey…
MerchantCircle today announced that it will tap into its base of merchant listings to aide in selling its local marketing services. This comes with the notion that these 630,000 businesses are already entrenched in the community and selling their own…
I read two columns today that had similar themes regarding SMBs' general need to adopt better local marketing strategies. Carrie Hill's Search Engine Watch column argues the relatively weak ROI transparency of print advertising (compared with online), while Danny Sullivan's…
We've heard bits and pieces over the past six months about Center'd -- the company that was repurposed and re-branded from FatDoor. After information leaked out about the stealth-mode company back in April, we've been able to spend some time talking…
Neighborhood-level intelligence isn’t always easy to find, for residents, travelers or resettlers. We have neighborhood boundaries, courtesy of the sociologists and mapmakers at Urban Mapping. But other information can be scant. Now we have another view from the real estate…
Getting people to submit reviews is hard. We’ve seen incentives such as $5 coffee cards (a lot), $10 gas cards and direct donations to charity (Insider Pages’ current model). People complain that reports that are stimulated by such efforts aren’t…
As Peter Krasilovsky examined a few weeks ago, MySpace launched the beta version of its self-serve pay-per-click ad platform last night. Called MyAds, it will offer a number of text and display ad creation tools and targeting options within the…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. AdWords Coming to the iPhone? As we've speculated, one way mobile marketing could begin to take…
As we've speculated, one way mobile marketing could begin to take off is Google's possible integration of an option in the AdWords work flow that allows marketers to specifically target searches done on iPhones. The first signs of this are beginning to…
Quite a few notable findings in TMP Directional Marketing second annual Local Search Usage Study, which it unveiled today, among them a slight shift in users' preferred medium for conducting a local business search. Last year's report had print Yellow…
Web.com has been busy cutting deals recently. In the past two weeks, the provider of Web site creation and hosting services, search engine optimization and lead generation services to small businesses has announced it is working with MerchantCircle (see post here)…
At J.D. Power and Associates’ Automotive Internet Roundtable in Las Vegas this week, several speakers said they believe mobile search and services are an increasingly important part of auto marketing -- assertions backed up by J.D. Power research showing that…
A webinar put on this morning by BIA Financial Network (The Kelsey Group's new owner) delved into the main trends that are lining up to make mobile TV a reality. One enabling factor, for example, has been the growth of…
