Kelsey Local Media Blog
According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent).…
As we prepare for our annual September conference (watch out, New Orleans) we are starting to release the data from our Wave 18 Local Commerce Monitor (LCM) survey, just "in from the field" a few weeks ago. The data we…
Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We're looking forward to a great show. Want to do some research before the event? Here's some recent BIA/Kelsey blog…
One idea we've kicked around for a while is that merchants can generate business tips and customer referrals for neighboring merchants in a strip mall, or down the street. Why shouldn't the cooking store people refer customers to the gourmet…
One idea we've kicked around for a while is that merchants can generate business tips and customer referrals for neighboring merchants in a strip mall, or down the street. Why shouldn't the cooking store people refer customers to the gourmet…
The Nordics search and directory company Eniro has suffered a series of increasingly embarrassing developments in recent weeks. It began back in July with a "disappointing" second quarter earnings result, which led to a management shake-up. In mid-August the company…
Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based…
Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based…
With all of the new competition faced by traditional and new media companies, these companies are increasingly focused on developing new business anywhere they can. One potentially treasure trove of new business is with small and medium businesses (SMBs). As…
YP has made a deal to include Goodzer's enhanced local services data across 3,000 business categories on YP.com and YP's mobile app. The move is designed to improve the value of YP's owned and operated digital properties to merchants and…
Calls are the new click. That was one of the themes that emerged from the kickoff session I moderated at LeadsCon two weeks ago. As a lead form, calls were a common thread despite the range of formats being developed…
BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking. Q. Sales force transformation is a buzz phrase that a…
BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking. Q. Sales force transformation is a buzz phrase that a…
This week in Boston's seaport district the inaugural "Martech" event (aka "the marketing technology conference") is taking place bringing together a range of brands, ad tech, martech, analysts, authors and developers into sort of an avant garde cultural exchange. Technology,…
Loyalty programs offering cash back or other rewards make a lot of sense for merchants – until it is 7:30 pm on Friday, and the loyalty program is still giving 20 percent back even though it is prime time for…
Local radio and television stations are trying to understand their roles in the new digital media marketplace. Last week at the Texas Association of Broadcasters annual conference, we presented BIA/Kelsey's latest information on the local media market and drilled into…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor™. LinkedIn is the second most used form of social media with 28 percent of…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor?. LinkedIn is the second most used form of social media with 28 percent of…
The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: "Facebook Ads Become Costlier Choice for Small Businesses." This is a hot topic indeed, given the explosive growth of social media…
The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…
