Kelsey Local Media Blog
Omniture has announced a new version of its SiteCatalyst analytics engine that's designed specifically for iPhone apps. As iPhone penetration grows, data consumption will grow with it. The conversation will begin to shift from how many users have downloaded which…
In disappointing-but-not-unexpected news, Deutsche Bank has discontinued its coverage of local media (i.e., newspapers and television stations). Most of the companies in the space have lost 70 percent to 90 percent of their equity value over the past three months.…
I missed this last week while at SES Chicago: Citysearch has launched its iPhone app as anticipated. The features are similar to those offered by Yelp's iPhone app. Though it's later to the game than some other popular local search…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. These Realtors Really Love Google's Tools Realtors are a vocal bunch, especially on the blogs. When…
Realtors are a vocal bunch, especially on the blogs. When something isn’t right, you really hear about it. Today, there was a bubbly post on Active Rain, an excellent real estate community site, by Missy Caulk, an Ann Arbor Realtor.…
The impact of mobile access on media is still being sorted out, but some preliminary data suggests it extends consumer research to the weekends and at night -- and that news is a real driver. The first data we saw…
During a session I ran today on local search marketing at SES Chicago, Atif Rafiq, Yahoo Local’s director of strategy and business development, presented comScore data showing that local queries grew 76 percent in February (year over year). After going…
The Wall Street Journal has been making some bold statements in its recent coverage. A couple of weeks ago, The WSJ’s Emily Steel pronounced Yellow Pages “extinct.” This week, a new article by Steel noted the “tapering off” of ad…
AOL’s MapQuest has strived to remake itself for several years. But it has really been going into overdrive since June, with new management, and the launch of MapQuest Local, a map-based directory and city guide service. More recently, it has…
Huffington Post started it, with a local site in Chicago, with promises of many more. Now Playboy is jumping into the local game as well. The news was buried in this week’s news that Christie Hefner was resigning as CEO.…
Spas and salon advertisers are a huge focus for local sites. They’re a Top 4 selection for Citysearch, and also rank highly on Yelp and other sites. Now they are being specifically targeted by InnerRewards, a new health and wellness vertical…
Bakersfield Californian President and CEO Richard Beene says smaller advertisers will be receiving more and more focus by the independently owned paper -- something that many newspapers say, but few really do much about. In a note to employees discussing recent…
Urbanspoon has been one of the hottest iPhone apps of ’08. It recently was named to the top 10 most downloaded apps of the year and boasts 2.2 million downloads to date. Following some of our conversations with cofounder Ethan…
Google announced today that it will add an option to AdWords that will let advertisers specifically run search ads on iPhones and G1s. According to the Google Mobile Blog: Today, the Google mobile ads team is announcing a new campaign-level…
The embrace of social media by the real estate and apartment communities has been strong, with many sites displaying videos of units and the community (or linking to YouTube), writing blogs, and participating on social sites such as Facebook and MySpace.…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. IPhone Voice Search: Vlingo Joins Mix I wasn't able to report this yesterday, but Vlingo has…
I wasn't able to report this yesterday, but Vlingo has joined Google in the small batch of iPhone voice search apps. It has gotten good reviews so far from Wired and CNET. Ours is to come soon (to see how…
Yellowbook.com has undergone lots of changes over the past year, including the integration of video, reviews, redesigns, ad campaigns, a partnership with YouTube and an overall rebranding. Much of that can be attributed to the site's newly appointed new media…
After I posted about San Francisco "Yelp Day" earlier in the week, I was alerted to the fact that it actually never happened: It was canceled at the last minute by Mayor Gavin Newsom. An interesting turn of events. SFGate…
We keep going back to Clayton Christensen and his disruptive technology timeline ... and we really don’t see that anything in the local space truly qualifies as the disruptor (although Google is worth pondering). Still, they keep coming. The latest…
