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Omniture Brings Analytics to iPhone

  • December 16, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Omniture has announced a new version of its SiteCatalyst analytics engine that's designed specifically for iPhone apps. As iPhone penetration grows, data consumption will grow with it. The conversation will begin to shift from how many users have downloaded which…

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Deutsche Bank Discontinues Local Media Coverage

  • December 15, 2008
  • Peter Krasilovsky
  • Financial Results, Funding, Newspapers, Online/Interactive

In disappointing-but-not-unexpected news, Deutsche Bank has discontinued its coverage of local media (i.e., newspapers and television stations). Most of the companies in the space have lost 70 percent to 90 percent of their equity value over the past three months.…

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Citysearch Gets in iPhone Game

  • December 15, 2008
  • Mike Boland
  • Mobile, Online/Interactive

I missed this last week while at SES Chicago: Citysearch has launched its iPhone app as anticipated. The features are similar to those offered by Yelp's iPhone app. Though it's later to the game than some other popular local search…

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TKG Data and Analysis: A Weekly Recap

  • December 15, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. These Realtors Really Love Google's Tools Realtors are a vocal bunch, especially on the blogs. When…

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These Realtors Really Love Google’s Tools

  • December 12, 2008
  • Peter Krasilovsky
  • Google, Online/Interactive, Verticals

Realtors are a vocal bunch, especially on the blogs. When something isn’t right, you really hear about it. Today, there was a bubbly post on Active Rain, an excellent real estate community site, by Missy Caulk, an Ann Arbor Realtor.…

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New Data: Mobile Users Extend News Access to Weekend, Nights

  • December 12, 2008
  • Peter Krasilovsky
  • Ad Sales, National, Advertising Networks, Hyper-Local, Mobile, Online/Interactive

The impact of mobile access on media is still being sorted out, but some preliminary data suggests it extends consumer research to the weekends and at night -- and that news is a real driver. The first data we saw…

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Local Motion at SES Chicago

  • December 11, 2008
  • Mike Boland
  • Online/Interactive

During a session I ran today on local search marketing at SES Chicago, Atif Rafiq, Yahoo Local’s director of strategy and business development, presented comScore data showing that local queries grew 76 percent in February (year over year). After going…

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AutoTrader Responds to WSJ: Auto Shopping Sites Are Still Up

  • December 11, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

The Wall Street Journal has been making some bold statements in its recent coverage. A couple of weeks ago, The WSJ’s Emily Steel pronounced Yellow Pages “extinct.” This week, a new article by Steel noted the “tapering off” of ad…

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MapQuest Goes Into Web 2.0 Overdrive

  • December 11, 2008
  • Peter Krasilovsky
  • Mapping, Mobile, Online/Interactive, Web 2.0

AOL’s MapQuest has strived to remake itself for several years. But it has really been going into overdrive since June, with new management, and the launch of MapQuest Local, a map-based directory and city guide service. More recently, it has…

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Playboy Goes Local via BlackBook

  • December 10, 2008
  • Peter Krasilovsky
  • City Guides, Online/Interactive

Huffington Post started it, with a local site in Chicago, with promises of many more. Now Playboy is jumping into the local game as well. The news was buried in this week’s news that Christie Hefner was resigning as CEO.…

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New Health and Wellness Site Targets Women 30+

  • December 10, 2008
  • Peter Krasilovsky
  • Online/Interactive, SMBs, User-Generated Content, Verticals

Spas and salon advertisers are a huge focus for local sites. They’re a Top 4 selection for Citysearch, and also rank highly on Yelp and other sites. Now they are being specifically targeted by InnerRewards, a new health and wellness vertical…

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Bakersfield Californian: ‘Smaller Advertisers Clearly Our Future’

  • December 9, 2008
  • Peter Krasilovsky
  • Newspapers, Online/Interactive, SMBs, Traditional Media, Yahoo!

Bakersfield Californian President and CEO Richard Beene says smaller advertisers will be receiving more and more focus by the independently owned paper -- something that many newspapers say, but few really do much about. In a note to employees discussing recent…

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Urbanspoon’s Ethan Lowry on Mobile Advertising

  • December 8, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Urbanspoon has been one of the hottest iPhone apps of ’08. It recently was named to the top 10 most downloaded apps of the year and boasts 2.2 million downloads to date. Following some of our conversations with cofounder Ethan…

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Google Brings iPhone and G1 Targeting to AdWords

  • December 8, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Google announced today that it will add an option to AdWords that will let advertisers specifically run search ads on iPhones and G1s. According to the Google Mobile Blog: Today, the Google mobile ads team is announcing a new campaign-level…

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Video Drives Up ‘Social Score’ for Apartment Sites, Others

  • December 8, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

The embrace of social media by the real estate and apartment communities has been strong, with many sites displaying videos of units and the community (or linking to YouTube), writing blogs, and participating on social sites such as Facebook and MySpace.…

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TKG Data and Analysis: A Weekly Recap

  • December 8, 2008
  • Mike Boland
  • Online/Interactive

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. IPhone Voice Search: Vlingo Joins Mix I wasn't able to report this yesterday, but Vlingo has…

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IPhone Voice Search: Vlingo Joins Mix

  • December 5, 2008
  • Mike Boland
  • Mobile, Online/Interactive

I wasn't able to report this yesterday, but Vlingo has joined Google in the small batch of iPhone voice search apps. It has gotten good reviews so far from Wired and CNET. Ours is to come soon (to see how…

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ReelSEO Interviews Yellowbook’s Pat Marshall

  • December 5, 2008
  • Mike Boland
  • Online/Interactive

Yellowbook.com has undergone lots of changes over the past year, including the integration of video, reviews, redesigns, ad campaigns, a partnership with YouTube and an overall rebranding. Much of that can be attributed to the site's newly appointed new media…

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Yelp Day, We Hardly Knew Ye

  • December 5, 2008
  • Mike Boland
  • Online/Interactive

After I posted about San Francisco "Yelp Day" earlier in the week, I was alerted to the fact that it actually never happened: It was canceled at the last minute by Mayor Gavin Newsom. An interesting turn of events. SFGate…

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Brownbook: Free Wiki-Based Directory Counts on Upsells

  • December 4, 2008
  • Peter Krasilovsky
  • Online/Interactive, User-Generated Content, Yellow Pages, European

We keep going back to Clayton Christensen and his disruptive technology timeline ... and we really don’t see that anything in the local space truly qualifies as the disruptor (although Google is worth pondering). Still, they keep coming. The latest…

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