Kelsey Local Media Blog
Today's Wall Street Journal has an article titled, "Hotels Say, We're Businesses, Too." The article points out that "under the rules of the Government's Troubled Asset Relief Program companies are required to adopt policies on spending, private jets, events and…
BIA, which is Kelsey’s parent company, works closely with radio station groups and other traditional media players in finance, operations and strategy. Mark Fratrik has been watching Google's efforts in radio sales (“Google Audio Ads”) from the inside. In the aftermath of…
Yesterday, Trulia announced it was replacing Classified Ventures’ HomeFinder.com as the real estate search provider on WashingtonPost.com. Today, the paper seems to have reaffirmed its ties to CV via a new deal with CV’s HomeGain. The deal with HomeGain provides paid…
Weeks after its decision to abandon its Print Ads program, Google has done the same with its sister program for radio ads. Both programs offered ad buying capability in their respective media, through Google's AdWords online ad platform. The company…
Google announced earlier this week that it will offer a search box to mobile Web publishers to plant on their sites and share revenues from search results. This will be an extension of the existing AdSense for Mobile program. Overall,…
Hmmmm … Save money and schedule meetings with 10 or 100s of interactive local companies in one place ... meet a lot of new ones. Learn from the industry’s top speakers … get some cutting-edge research from Kelsey. “Go home…
Google seems to have a growing interest in melding location with social media. This has played out in lots of ways including last week's launch of its Latitude mobile social product. The latest move comes with today's integration of a…
The Washington Post is switching its local real estate search from Classified Ventures’ HomeFinder.com to Trulia. The switch takes place in April, and is being announced just after CV's introduction of the HomeFinder brand, which replaces the HomeScape brand. The…
Multiple Listing Services are generally seen as technologically backward sites restricted to Realtors. But this may change, if a new consumer-facing model takes off. Specifically, Local Matters, the social media vendor launched by MapQuest founder Perry Evans, has teamed with…
Oodle, the mega classified platform company, has raised an additional $5.6 million from its existing investors, which include Greylock Partners, Redpoint Ventures and JAFCO Ventures. The company has raised $24 million in total. Noting that Oodle has recently signed companies…
Interactive television once vied with the Internet (and dedicated online services) as the best conduit for interactive content. That fell by the wayside in the mid-1990s. Today, ITV solutions are largely limited to simpler Internet-like apps like photo collections, Yellow…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Yell CEO Sees Faintest Glimmer at End of Tunnel Last week, Yell Group issued its nine-month earnings report (the…
Last week, Yell Group issued its nine-month earnings report (the company's financial year ends March 31) and most of the news was sobering. Organic growth is expected to be in the negative double digits in its fourth quarter, and…
We're now contributing to The Huffington Post, starting with an article today on how the economy is affecting SMBs. It's truly a survival of the fittest scenario in the restaurant vertical. Read the entire post here.
Market research agency GfK just released a report confirming lots of claims that user engagement is higher on the mobile device than on the PC. This is especially true on the iPhone, where this report focused. From ReadWriteWeb: Seeing Ads…
At ClickZ's Online Marketing Summit in San Diego today, organizer Aaron Kahlow provided some thoughtful perspective on what's happening with marketing. Right now, marketers are at the changing intersection of human behavior, economic conditions and the media landscape, said Kahlow.…
Angie Hicks, the cofounder and namesake of Angie’s List, said she thinks of her company as a direct marketing machine. Speaking at ClickZ’s Online Marketing Summit in San Diego this morning, Hicks noted: “We’re direct marketers at heart. If it…
I'm a few days late to this, but there has been a lot of conversation this week on not only Super Bowl ads but also the integration of mobile campaigns. Frankly, there weren't nearly as many mobile calls to action…
Scott Moore, who is back at Microsoft as GM and executive producer of the U.S. content business after four years at Yahoo, told paidContent he had been hoping to launch an ad-supported local news/info service. Apparently, Microsoft seemed like a safer…
The old maxim says that when new cars are down, used cars are up. And when house sales are down, apartments are up. We’ve heard from some publishers that they are seeing more apartment advertising. But prices have been hurt by…
