Kelsey Local Media Blog
A session at the Web 2.0 conference today dug deep into strategies for traditional media companies to use APIs to better distribute their content online. First, what the heck is an API? Standing for application programming interface, it’s a set…
The IAB and PricewaterhouseCoopers are out with their semi-annual report on the online ad market. IAB/PWC say that interactive revenues were $23.4 billion for 2008, which is up 10.6 percent from the prior year. But everyone seems to be pointing…
Local SEO guru Andrew Shotland just alerted me to the fact that Google is now serving the local "10 pack" in searches that don't include geographic modifiers (original discovery by Google Maps expert Mike Blumenthal). For those unfamiliar, the 10…
Idearc announced it has filed for Chapter 11 bankruptcy protection in Texas, a move that it signaled in its year-end 2008 earnings announcement, when it indicated some form of bankruptcy filing was likely if not inevitable. Here is how Idearc describes the process…
MySpace and Citysearch today confirmed the launch of MySpace Local, a new local city guide using functionality and feeds from Citysearch, including its taxonomy of categorization, geography structure, search functionality and content. A beta version of the site launches this…
On a recent visit to Stockholm, we sat down with Eniro President and CEO Jesper Karrbrink, who is managing Eniro through a strategic shift described in a presentation late last year as moving "from print dependence to online opportunity." In a videotaped interview,…
The local appointment space has a new entrant in the form of Austin-based HourVille. The start-up, created by several friends from UT’s business school, premiered at SXSW. It lets users book anything by the hour, including services, rentals, classes and…
As rumors over the past week have indicated, Skype's iPhone app will launch tomorrow and will be available in the app store. The application will allow users to operate the Skype client from their iPhones. Like Skype's online service, this…
Techcrunch has a guest post today from Google VP of engineering for mobile Vic Gundotra, which pinpoints the factors that will drive the growth of the mobile Web. Among them are the easy-to-use mobile browsers (i.e., iPhone and Android-based devices),…
One of the great mysteries is what Wal-Mart is really doing with classifieds. Last June, it signed up to use the Oodle platform, but not much has been heard from it since. In this week's Ad Age, Wal-Mart’s Duncan Dreschel…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. The Knot Launches Local Wedding Sites The Knot has launched 75 local URL sites as well as several niche…
The Knot has launched 75 local URL sites as well as several niche sites, including Chinese weddings, gay wedding, beach weddings and destination weddings. More than 200 local and niche sites are planned by the end of 2009, according to…
We did a podcast interview this week for MobilOpen on the subject of mobile marketing. It gets into lots of the driving factors behind the growth of the mobile Web, and what that means for big and small advertisers. This…
We all live in Google’s world now. Nobody would dispute that there are many positives associated with that. But how do industry practitioners really feel about it?. Can it be improved? We asked three executives who cover different parts of…
The independent Atlanta-based Yellow Pages publisher Metro Directories will go out of business this year, and its rival Yellowbook has agreed to honor the contracts of Metro advertisers for books yet to be published this year. Here is a statement…
AdAge’s Bob Garfield famously sketched out a “chaos scenario” in which the media/advertising infrastructure collapses, venerable media brands fold bad poker hands and feral cats carry off small children. This week, Garfield says it is all actually happening because of…
Krillion announced today that it will power product inventory search on the ShopSavvy application for Google Android based phones. This app gets high marks on the cool factor. Produced by Big In Japan, ShopSavvy has been a popular free Android…
Following yesterday's preview of Dex's new line of mobile search products, I had the chance to talk to the company today about the ins and outs. First, the product line consists of an SMS search tool, a mobile Web site,…
A great deal has already been written about the work Microsoft is doing with Ford to make the car itself a more powerful mobile device. I just came across an interesting video that shows some of these features in action.…
As pre-announced at last week's Marketplaces conference, DexKnows has launched a new line of branded local search products, including an iPhone app. The line is built and powered by mobilePeople, a company that has built strong applications for a number…
