Kelsey Local Media Blog
A new study by AOL's Platform-A and Information Resources, Inc. reports that nearly 40 percent of shoppers would be very likely to use coupons accessed online. Additional findings from this survey indicate that, not surprisingly, newspaper coupons are most popular…
MapQuest launched a feature that lets those celebrating Easter find the closest Easter egg hunts. These include formal hunts for the general public (search technology hasn't reached the point of indexing private backyard events). It's an interesting integration of local…
The folks at Canpages have been very busy lately. In addition to producing competitive print and online directories throughout Canada (where they go head to head with the formidable Yellow Pages Group), the Canadian independent directory publisher operates Immersifind, an…
The San Diego News Network seemed like a model for local news development but now its future is less clear. Launched last week after nearly a year of development, the network was built to provide compelling local content to the…
The folks at Mixpo have posted some of the performance metrics they're seeing from their online video ad product. Just yesterday, we heard from Brownbook that listings containing video were showing 5x to 9x response rates (CTRs) over those that…
Following up on last week's post about utilizing Twitter for local advertising, Local Search News' Steve Espinosa argues that Twitter itself should provide better tools to do this. The gist of his argument is that local (or location) is inherent…
In February, Charles Laughlin and I toured western Europe to meet with interesting mobile and local search companies. One of the more memorable meetings was with Brownbook, the U.K.-based site that is lowering the barriers for SMBs to establish a…
McKinsey & Co. consultant Ali Keshavarz, speaking at the NAA Annual Convention in San Diego, said he believes newspapers can add 20 percent to their online revenues by pushing harder on small-business accounts. McKinsey has been working on an SMB…
Speaking at the NAA Annual Convention in San Diego, McClatchy CEO Gary Pruitt says his company is now operating the leading local Internet business in each of its daily newspaper markets. Among the company's top markets are Miami, where it…
In an under-reported story, Valpak has begun to experiment with mobile distribution of its signature coupons. So far this has included an iPhone optimized Web site and next up could be a native iPhone app. This could come at the…
Google CEO Eric Schmidt addressed newspaper publishers this morning at the NAA Annual Convention in San Diego, giving a high-level, thought-provoking talk (without apparent notes) about the future of information and the role that newspapers, search and consumers will play…
Canada's Yellow Pages Group has become the latest North American directory publisher to launch an iPhone application. This joins every major U.S. publisher (most recently R.H. Donnelley), to announce new mobile products. Along with the iPhone app will be a…
While retailers are reducing their brand advertising, along with store inventory and head count at their headquarters and stores, promotions, local events and direct marketing efforts are getting a big boost, says TNS Retail Forward Executive VP Dan Stenik, who…
The Las Vegas Review-Journal has launched an ambitious local mobile video site using the The AP Mobile News Network, said AP President Tom Curley, speaking at the NAA Annual Convention in San Diego. The site extends The Review-Journal’s leadership onto…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. NAA 2009: Paying Attention to Newspapers (Still) Next week is the Newspaper Association of America’s Annual Convention in San…
It was kind of gutsy of NAA President John Sturm to go on Colbert's "Better Know a Lobby" segment last week on Comedy Central. But I don't think it turned out so well ... (Thanks to Steve Outing for the…
Next week is the Newspaper Association of America’s Annual Convention in San Diego. I’ll cover Google CEO Eric Schmidt’s keynote on Tuesday, in which he’ll express his support of the newspaper industry despite Google’s very public axing in January of…
Yelp has had lots of success with its iPhone app, which currently accounts for 5 percent of its overall traffic. This is partly because its base of urban "foodies" maps well to iPhone user bases. This was a smart platform…
Nokia Executive VP Anssi Vanjoki gave this morning's keynote at the Web 2.0 Expo in San Francisco, explaining the global mobile giant's vision of the future mobile Web, and why it paid $8 billion for Navteq. Nokia's influence and positioning…
A session today at the Web 2.0 expo examined how Twitter can be used as a business tool. Twitter has been gaining lots of momentum over the past year and has more recently reached mainstream status. But beyond the minutiae…
