Kelsey Local Media Blog
BIA/Kelsey President Neal Polachek and SVP Matt Booth kicked off the ILM:09 conference by presenting BIA/Kelsey's local revenue forecast and the state of interactive local media. The bottom line is that they continue to predict that local media will fall from…
Kenshoo Search is the third-generation end-to-end search marketing platform that was "built utilizing the quality management approach." Its USP is to enable marketers to optimize every aspect of their campaigns to achieve maximum ROI. At ILM:09, Sivan Metzger announced the…
Brian Buchwald, executive VP, local integrated media at NBC Universal, outlined how consumer preferences for local content are changing, along with the definition of local itself. Buchwald walked through NBC's view of how local is changing, and how NBC is…
AgendiZe has rolled out a third-party online scheduling and booking tool that allows publishers to sell SMBs booking and appointment capability via their IYP listing with a widget they can drop onto their own Web site or into an e-mail…
Today marks the last day that AOL will have a corporate connection to Time Warner, as the two companies officially separate on Dec. 10 and a new AOL emerges on the New York Stock Exchange as a separate company. Over…
I'm slowly getting around to catching up with all of the local search companies that received accolades at the TechCrunch50 show earlier this month. Rounding out the list is Yext, a company that characterizes itself as a "pay per action"…
Selling advertising on customized Google Maps is becoming increasingly common, with agencies such as LAT49 showing the way. Ads have been sold on maps for hiking, jogging trails, local transit and other categories. Now Wedding Mapper is taking the same…
Under the new leadership of CEO Carol Bartz, everything is up for review at Yahoo, and that probably includes HotJobs, its recruitment site. But recent press reports suggesting that HotJobs has already been designated for sale are off base. The…
Jumptap took an evolutionary step today with the launch of its tapMatch mobile ad targeting platform. The company has traditionally provided a range of mobile products, including a white-label search platform for publishers and carriers like AT&T and Virgin Mobile.…
Superpages today officially launched its iPhone application. This joins iPhone apps from all the major U.S. Yellow Pages publishers, as they each try to solidify brands and build traffic levels on the quickly growing mobile Web. Some of the features…
We've written recently how Twitter and other real-time feed based communication tools have potential integrations with local search. We're also hearing a lot about how Twitter can be used for a new kind of search -- used to comb through…
TechCrunch's Sarah Lacy poses the specialist vs. generalist question, as it relates to mobile devices. It's an issue we've raised here before: Despite improving smartphone market penetration and quality standards, are they hybrid plays that lose quality in the many…
The News Hour with Jim Lehrer followed The New York Times' lead today with a segment on “news alternatives” (audio download here). Featured on the program were Joel Kramer of MinnPost, John Brod from Patch.com and Esther Thorson from The…
It would be a pity if The New York Times Co.’s Boston Globe were shut down, because its Boston.com site continues to innovate with local online advertising capabilities. Today, the company’s YourTown hyperlocal sites launched Flyerboards: a virtual bulletin board…
Over at Local Search News, my latest column posted. I also did a podcast with LSN's Steve Espinosa over the weekend that should be available soon. The column has lots of data from our recent mobile ad revenue forecast, but…
We’re always looking for what’s up and down in the economy. One likely contender: garage sales. According to coverage in the L.A. Times, garage sale postings on Craigslist are up 80 percent nationwide (and 50 percent in the L.A. area).
The New York Times weighs in today on whether hyperlocal sites will fill the local coverage gap left by shrunken or collapsed newspapers -- never mind that newspapers themselves have only recently rediscovered neighborhood-level news themselves. Almost of their attention…
We've just completed a preliminary agenda for our upcoming Directional Media Strategies ’09 conference, Sept. 22-24 in Orlando, Florida. DMS is our annual event focused on the global directories industry and, more broadly, connecting small-business advertisers with customers. It is…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. App Store: 1 Billion Served (Almost) At a rate of 900 apps downloaded per second, Apple is projected to…
At a rate of 900 apps downloaded per second, Apple is projected to hit 1 billion sometime next Saturday morning (it's just over 930 million at the time of this post). Open app marketplaces are a key ingredient in the…
