Kelsey Local Media Blog
Canpages, the leading competitive directory publisher in Canada, appears to be making a play for the CanWest media properties, which would greatly expand and diversify Canpages' operations. According to a story this week in the Globe and Mail, Canpages is…
I recently had the chance to talk to JiWire SVP of Marketing David Staas about a report the company released last quarter that uncovers worldwide Wi-Fi growth metrics. As we've written, JiWire serves ads on public Wi-Fi networks, which has…
Yell, the U.K.'s largest directory publisher, announced today that it will move 100 percent of its print directories onto a compact print format by the end of June this year. Yell bills the announcement as the "biggest design revamp for…
Next month, BIA/Kelsey will hold its annual Marketplaces 2010 Conference in San Diego. As always, it will have a focus on evolving local online business models and vertical segmentation. Much of the attention throughout the conference will be on the…
A little over two months ago, OpenTable Senior Director of Consumer Marketing Scott Jampol told us that the company has served 1 million diners through its mobile products (apps and mobile Web). Now the company has announced the total has…
IAC’s ServiceMagic reported today that it saw a 51 percent boost in 4Q revenues, growing from $25.3 million in 2008 to $38.2 million in 2009. The boost was accompanied by 21 percent growth in the number of home and trade…
DataSphere, a hyperlocal enabler and sales agent for local media companies, says that Northwest TV and radio giant Fisher Communications has now sold more than 1,000 hyperlocal advertisers using Datasphere's neighborhood-specific content and sales system. The system is now in…
Mobile bar code integrations with traditional media seem to be coming at us faster and faster. The latest is Sports Illustrated's Swimsuit Issue. The annual institution of the sporting press hits newsstands today, filled with 2D bar codes that let…
The dial has been turned up lately on mobile location targeting -- within social media, local search, and advertising contexts. The latest news comes from mobile ad network MoVoxx, which has enhanced its location targeting with Useful Networks' PlaceWhere platform.…
Loopt continues to evolve from a location based social network to more of a local search utility. This comes during a general shift of market attention towards location based mobile apps and the commercial intent that can be inherent in…
If you're like me, your computer is weighed down with way too many files, e-mails and spyware. And if you're really like me, you don't have any time to do a system purge. Short of throwing a party whose theme…
In the quest to produce good leads, no stone goes unturned. In coming years, one of the best sources of leads may be online scheduling (or "appointment calendars"). Former YPG executive JP Lion is working on scheduling solutions with Maxipage.…
Less than a month after its peer company Idearc Media emerged from bankruptcy with a new name (SuperMedia) and a new lease on life, R.H. Donnelley has done the same thing. Freshly out of bankruptcy and US$6 billion lighter on…
The dial continues to be turned up on location based mobile marketing. While usage evolves and creates monetization opportunities, advertiser interest grows from secular and cyclical shifts. The latter will continue to improve as we emerge from recession. As for…
As promised, here are the "day 2" thoughts on the fate of the iPad. Obviously, lots of talk about the device this week -- whether it's a viable device, whether it's a Kindle killer, etc. The former question is more…
AT&T released its full-year 2009 earnings today, and its Advertising Solutions unit, which includes print Yellow Pages and Yellowpages.com, posted total revenues of US$4.8 billion, a 12.6 percent decline. AT&T online directories unit Yellowpages.com grew 12.7 percent in Q4, compared…
Mobile ad network Millennial Media is out with its latest monthly (December) Scorecard for Mobile Advertising Reach & Targeting (SMART). Most notable from the findings was that Entertainment was dethroned as the top mobile ad spending category by Portals &…
Minutes ago, the fabled iPad was unveiled by Steve Jobs at Yerba Buena Gardens in San Francisco. An exciting moment: I'm at my desk constantly hitting refresh on the Engadget live blog coverage to get details. Though I've kept an open ear…
Today I moderated a panel at MediaPost's annual OMMA Social show in San Francisco. A designated mobile session symbolized the topic's rising prominence relative to last year, when it was discussed (but not as much). Interest in mobile is clearly…
Canada's Yellow Pages Group has deepened its investment in verticals with its recent acquisition of Restaurantica, one of Canada's largest online dining communities. Terms of the deal were not disclosed, but a report by Paul Steep at Scotia Capital suggests…
