Kelsey Local Media Blog
How can social media be leveraged specifically by verticals? This was the subject of a panel this afternoon at the BIA/Kelsey's Marketplace conference moderated by Michael Boland, program director of Mobile Local Media. All four panelists gave examples of how…
Joelle Gropper Kaufman from Adify is seeing the broad trend across vertical ad networks of buying audiences across topics (e.g., chic moms); regions (e.g., Sacramento) or shopping (e.g., automotive). While the popular sites drive the most traffic, Kaufman argues that…
Jon Brod, executive vice president of AOL Ventures, Local & Mapping, gave attendees at Marketplaces 2010 a glimpse into the direction that AOL is moving in its local strategy, specifically with Patch.com, MapQuest, its content management system Seed, its LocalFund…
Google Director of Local & B2B Marketplaces Sam Sebastian today discussed the company's strategy to verticalize local ad sales and account support, while keeping the search product more of a broad horizontal experience. "We've verticalized from a sales perspective," Sebastian…
Google Director of Local & B2B Marketplaces Sam Sebastian today discussed the company's strategy to verticalize local ad sales and account support, while keeping the search product more of a broad horizontal experience. "We've verticalized from a sales perspective," Sebastian…
Perry Evans, a founder of Local Matters and MapQuest, has launched Closely, Inc., a new group-based promotions company, joining the 100 or more companies that hope to follow in the footsteps of Groupon, and perhaps improve on the deal-a-day experience.…
Perry Evans, a founder of Local Matters and MapQuest, has launched Closely, Inc., a new group-based promotions company, joining the 100 or more companies that hope to follow in the footsteps of Groupon, and perhaps improve on the deal-a-day experience.…
MojoPages started as a Yelp-like directory of local businesses. For the past year and a half, the San Diego-based company has focused on building a distribution network of 1,400 sites, mostly consisting of radio, TV and newspaper sites. Its revenues…
MojoPages started as a Yelp-like directory of local businesses. For the past year and a half, the San Diego-based company has focused on building a distribution network of 1,400 sites, mostly consisting of radio, TV and newspaper sites. Its revenues…
The French directory publisher PagesJaunes has made a significant move by acquiring 100 percent of the Austrian people search site 123People, which has a global audience of more than 40 million unique visitors in 11 countries, according to the PagesJaunes…
Quietly, SuperMedia is rolling out a new approach to online search. If you look on Switchboard.com today, you'll notice that search results are presented differently from before. Now, Switchboard's top results based on relevancy are plotted on a map (this…
Leaders of the U.S. independent directory publishing industry were passionate in their defense of print media at this morning's opening session of the Association of Directory Publishers meeting outside Houston, Texas. Jim Hail, the outgoing chair and head of Idaho-based…
Just six months after it launched its SP411 Twitter integration, Superpages is at it again with an offer to Tweet any coupon that businesses upload to an online profile. To do this it has created 72 city-specific Twitter accounts, which…
PaidContent reports that AOL Ventures is creating a $10 million venture capital fund for local start-ups. The fund expects to support the “increasing number of startups” in the market. AOL Ventures had previously announced that it is spending $50 million…
Lots of news coming from mobile local app provider WHERE today. Just a week after it opened up its WHERE Ads local ad network, it has launched a new Web site and officially changed its name from uLocate to WHERE.…
We recently completed the latest BIA/Kelsey User View survey, Wave VII, our online consumer survey done in the first quarter each year. User View asks 1,000 online consumers that detailed questions about their use of various media for local shopping.…
If you've been reading TechCrunch this week, you'll know (or be annoyed by repeated claims) that this year's SXSW conference will be all about location-based mobile apps. They've dubbed it the "location wars." Everyone is doing and thinking about location…
I finally got around to viewing Yellowbook CEO Joe Walsh's recent appearance on FoxBusinessNetwork. The line of questioning presumed the obsolescence of print, which Walsh certainly anticipated. He made a few assertions that one might expect -- that people still…
It's nearing the end of earnings season for the global Yellow Pages industry, and my program, The Kelsey Report, will soon issue a detailed roundup of 2009 results across all the companies that report publicly. In general, the news has…
This week so far has seen a few notable news bits from the quickly evolving world of mobile ad networks. ULocate announced that it will extend its location targeted ad network to a small batch of third-party publishers. Known as…
