Kelsey Local Media Blog
Foursquare continues to boost efforts to get local merchants to promote specials to its users. Its last few moves are outlined in past posts (here and here). The latest is a new tool for business owners to claim their listings…
Milo.com, an online service that points consumers to stores that carry retail products and keeps track of their availability and inventory levels, has now expanded beyond its initial focus on big-box stores such as Best Buy, Fry's and Nordstrom, and…
I'm at AdTech today speaking on a mobile marketing panel and squeezing in whatever briefings I can. I just had the chance to meet with Scanbuy, one of the companies in the quickly growing mobile bar code scanning space. As…
In a general session at YPA 2010 this morning, BIA/Kelsey's Charles Laughlin moderated an advertiser panel that featured two advertisers as well as two publisher representatives. The advertiser representatives were local Las Vegas personal injury attorney, George Bochanis, and Shannon…
In a general session at YPA 2010 this morning, BIA/Kelsey's Charles Laughlin moderated an advertiser panel that featured two advertisers as well as two publisher representatives. The advertiser representatives were local Las Vegas personal injury attorney, George Bochanis, and Shannon…
BIA/Kelsey's Charles Laughlin moderated a fascinating panel this morning featuring four CEOs from the interactive local media space. Laughlin was joined by Kimberli Lewis, CEO, Mediatel (Czech Republic); Scott Pomeroy, CEO of Berry, a Local Insight Media company; Mat Stover,…
This morning at the Yellow Pages Association 2010 conference, association President Neg Norton presented a lifetime achievement award to John Kelsey, founder of The Kelsey Group, now BIA/Kelsey. John founded The Kelsey Group in 1986 with his wife Pam Kelsey,…
The Dutch-based online video player Spotzer has taken what is has learned about efficient process management in video product and is applying it to the high volume production of Web sites. Spotzer, which is part owned by European Directories, is…
Today is Foursquare day (4/16 is four squared). The movement started with a Florida optometrist to celebrate with meetups and merchant offers in cities that include Miami, San Diego, New Orleans, Portland and London. Interesting how a user phenomenon --…
Next Tuesday I will be leading a workshop at the Yellow Pages Association meeting in Las Vegas that I've ambitiously titled, "Built to Last: the New Yellow Pages Organization." The idea is to develop some understanding of how industry organizations…
Next Tuesday I will be leading a workshop at the Yellow Pages Association meeting in Las Vegas that I've ambitiously titled, "Built to Last: the New Yellow Pages Organization." The idea is to develop some understanding of how industry organizations…
At today's Chirp event in San Francisco, Twitter's prevailing message was growing revenues and resources applied to running a tighter ship. This includes communication and support for the legions of third-party developers building Twitter products. As it's been a hot…
Daily deals are one of the hottest new areas for local advertising and promotions, with Groupon, Living Social and more than 150 other players rolling out their own versions. At least two companies, Click-N-Shout and Deal Current, are targeting local…
Daily deals are one of the hottest new areas for local advertising and promotions, with Groupon, Living Social and more than 150 other players rolling out their own versions. At least two companies, Click-N-Shout and Deal Current, are targeting local…
As reported in The New York Times and elsewhere, Twitter has taken a big step toward more substantial monetization with a new "Promoted Tweets" program. It's essentially a form of search marketing, where sponsored tweets will take the top spot…
One of the recommendations we have been supporting and talking about over the past year is the need to look at the print directory differently. For the past 100-plus years, the directory has been viewed as a distribution media vehicle…
Today brings two meaningful announcements in the answers space from SuperMedia and MerchantCircle. Answers is an area that seems to be getting more attention as a way for local merchants to differentiate themselves online and for local online media sites…
Directory publisher SuperMedia has appointed Sandra Crawford Williamson as the company's new EVP and chief marketing officer. She recently ran her own brand and sales strategy consultancy, and previously was COO of True.com, a relationship site. She has also had…
A new word cloud generator is on the scene (via TechCrunch) called Tagxedo. Word clouds were all the rage a couple of years ago as one of the iconic symbols of Web 2.0. blogs and social bookmarking tools everywhere were…
AT&T has unveiled a new version of its Yellowpages.com online directory, complete with a new name (YP.com); a new algorithmic approach to search; updated maps; and a set of vertical integrations with leading partners in cars, hotels, events and movies.…
