Kelsey Local Media Blog
We've just posted the agenda for Directional Media Strategies 2010, our annual event focused on the global Yellow Pages industry. The event kicks off in Dallas on Sept. 14. The event's theme is "Yellow Pages and Beyond." To us, this…
DexOne has made online video a standard element of its Enhanced Pack online advertising bundle as a way to encourage wider adoption of online video, according a release issued today. "Online video advertising has become an increasingly important tool for…
I recently attended a webinar hosted by SalesBlogcast that featured social media company BizBrag. My reason for attending was to learn how small and medium sized-businesses can take advantage of social media. Based on our Local Commerce Monitor research, 32…
MoVoxx today announced it has been acquired by mobile marketing firm Adenyo for an undisclosed amount. Adenyo offers a mobile ad platform including an analytics engine, mobile payments and coupons. It's strong in Europe, but it hopes MoVoxx will give…
Related to our ongoing blog coverage of mobile bar code scanning (and BIA/Kelsey report released last week), Occipital announced its RedLaser app has reached 50 million scans. Other milestones include 2 million downloads and 950,000 active users. RedLaser is one…
While avoiding predictions of a full recovery, Dave Swanson, CEO, DexOne (formerly known as R.H. Donnelley), said on this week's first-quarter 2010 earnings call that the company does expect the rate of decline in ad sales to improve sequentially throughout…
U.K. directory publisher Yell is launching an overall redesign to its online directory today that follows the trend of building an immersive online Yellow Pages experience. The new site includes 3-D maps and street cam. Working with partners C3 and…
Yelp just announced it has launched in France -- a move that makes sense for a site that bases itself on food, dining and entertainment. From the release: The launch of Yelp France underscores the site's increased effort towards broader…
Google's pace of functional and aesthetic upgrades to mobile products has been swift. Chief among these is search and results pages. Tied to recent upgrades to online SERPs, Google has integrated filtering tools to the corresponding mobile pages on iPhone…
If you do a search on a doctor, you may come up with five or six spammy, ad-supported links. But now Insider Pages, a property of IAC’s Citysearch, has launched DoctorFinder, a new service that hopes to simplify the complex…
News aggregation is being approached in every which way, driven by the long-tail possibilities of search optimization, and less and less local output from newspapers, TV and radio. The content creator sites, hyperlocal sites, blog aggregators and portals have also…
We've been getting lots of questions about Apple's acquisition of voice search processing start-up Siri. A report is in the works for BIA/Kelsey subscribers but here's a "thumbnail." First, it signals a vote of confidence for the company and the…
We've been getting lots of questions about Apple's acquisition of voice search processing start-up Siri. A report is in the works for BIA/Kelsey subscribers but here's a "thumbnail." First, it signals a vote of confidence for the company and the…
Regional press reports suggest that Yellow Pages Group New Zealand may be up for sale. The company was scooped up by private equity buyers (CCMP Capital Asia and Ontario Teachers’ Pension Plan) in March 2007 for more than NZ$2 billion.…
In case you missed it last night, the Daily Show had a great segment on recent Apple news items such as the iPad (a "big iPhone" that Jon Stewart uses to trick his kids that he's shrinking). But most of…
After HTC and other suitors walked away from potential acquisition, HP has just stepped up to announce it will buy the beleaguered Palm for $1.2 billion. This is very close to the previously rumored acquisition price and represents $5.70 per…
Today I caught up with 4INFO CEO Zaw Thet, who walked me through the advertiser, publisher and user facing aspects of its mobile network. Though it's often thought of an SMS ad network, the company continues to diversify ad formats,…
The local and community news “aggregator” space is poised to become increasingly important. Local news staffs, obviously, are being whittled away with the declining economics of local news. But there is more local content than ever, via blogs, pro/amateur content,…
For the past few years, the U.S. Yellow Pages industry has been playing a nationwide version of the arcade game "whack a mole" -- beating down one opt-in or opt-out legislative initiative after another with a metaphoric sledgehammer. For the…
One of the hottest topics across the tech media and blogosphere (besides iPad and Facebook updates) continues to be social location based services. It was a big theme at Twitter's seminal Chirp event, Foursquare's escalating valuation, and continued speculation over…
