Kelsey Local Media Blog
Google posted a somewhat innocuous-sounding legal update to its Android Developer Terms and Conditions a few weeks ago: In the spirit of transparency, we wanted to highlight the changes: • In Section 13.1, “authorized carriers” have been added as an…
In case you missed them, here are a few headlines and links to recent posts on our Global Yellow Pages blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- New Yellowbook Campaign Embraces Multiproduct Approach -- DexOne See Signs…
Score one for local businesses … at least in Minnesota. As of Aug. 1, the state began enforcement of a law that prohibits advertising “deceptive local telephone numbers and geographically deceptive business names” across the Internet, as well as in…
Redbeacon, the six-person San Francisco-based service referral company, announced today that it has raised a heady $7.4 million in Series A financing from Mayfield Fund and Venrock. CEO and Cofounder Ethan Anderson tells us that the company needed such a…
This week Yellowbook launched a new ad campaign that pretty well captures the multiproduct sales approach that most of the world's major publishers are embracing in one form or another. The ads declare how the company has moved "Beyond Yellow"…
DexOne (the company formerly known as R.H. Donnelley) announced its first-half results this morning, and as with SuperMedia, there were signs of life amid otherwise negative results. The key number to watch for directory publishers is ad sales. DexOne's first-half…
On Friday I attended TechCrunch's Social Currency CrunchUp on the Stanford University campus, followed by the swanky party on the veranda of the nearby August Capital. Though my live blogging efforts were thwarted by a bad connection on-site, there were…
EBay is pushing to do more to integrate the flagship auction site and its Marketplaces products with ProStores, its online storefront software company. The effort to integrate ProStores is part of a broader effort to integrate its properties (i.e., eBay…
The U.K.-based publisher Yell today announced it offers advertisers the ability to run targeted ads on Facebook as part of its NetReach ad syndication product, which features about 70 U.K. sites. Facebook is a significant addition to the network, with…
Large companies with lots of local touchpoints, such as retailers and restaurant chains, often have trouble adequately representing the local end. That’s the goal of Kenshoo Local, a recently launched division of Kenshoo, the worldwide enterprise online "demand generation" firm…
Robert Scoble kicked off today's Geo-Loco Conference in San Francisco by claiming we're in the third stage of the web. This is a claim he's made before, but today angled it as a cautionary tale for the early leaders in any given…
Rewind to the year 2000. Virtually every TV ad featured both a URL and an AOL keyword. "Visit us online at weather.com or AOL KW: Weather." The pundits said the AOL walled garden would come down. They were right. Will…
Sometimes I like to invent words. In the previous post we talked about "check-in fraud" (no, not check fraud). I'm not sure if this term has been coined before, but I think it's a good way to start describing a…
Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply…
Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad…
The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones. The quarterly study found that nearly one out of three smartphone users…
The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones. The quarterly study found that nearly one out of three smartphone users…
During the past 16 months, Local.com has shifted away from an almost exclusive focus on monetizing Local.com traffic toward a more complex, three business approach. These include building up its network syndication and distribution business and, increasingly, small-business advertising and…
Microsoft’s struggles with mobile are no secret. Worldwide smartphone marketshare for its Windows Mobile OS is estimated to be about 2 percent (Admob, May 2010), and MSFT just discontinued the Kin phone, weeks after launch. It would be easy to…
Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the caller's…
