Kelsey Local Media Blog
Media General is the latest traditional media franchise to partner with a deal-a-day provider, launching a partnership with Groupon to open a new revenue stream in the much-hyped group buying space. Media General owns both local television stations (18 total)…
At the recent NAB Radio Show in Washington, D.C., broadcasters, developers and vendors alike harped on the mobile mind-set change that must occur for effective strategic practices to take hold. The fundamental message: "Having an online stream and building a…
The program for Interactive Local Media 2010 is already one of the best we have ever put together. And it keeps getting better and better. We'd already announced the keynotes from Yelp CEO Jeremy Stoppelman, Microsoft Advertising VP Randy Wootton,…
Yes, we have heard that officially the recession ended in the summer of 2009. Yes, the stock market has been showing renewed strength over the past few weeks. Yes, even housing starts and sales are showing some recovery. But even…
There is definite interest in Mobile Digital Television, fueled by strong demand for local programming including news and weather. That was the core message delivered by the Online Mobile Video Coalition (OMVC) to attendees of this week's CTIA Wireless Association…
Sometimes you see something so compelling you just know it's the start of something big. The 7-iCollection iPhone app recently launched by Green Tomato for 7-Eleven Hong Kong fits that bill. Simply put, it uses the phones "augmented reality" feature…
With interactive maps and location-based services emerging as foundational elements of the mobile phone experience, local navigation and search provider deCarta is enabling mobile network operators and mobile handset OEMs to tailor localized applications and content to their brands through…
AOL is taking the plunge into the competitive deal-a-day space, launching Wow! as an integrated deals sites under the larger brand that will serve "your bargain of choice" from both local and national offers. Increasingly, group buying offers are sold…
Two sometimes rival U.S. directory industry associations have joined forces to build a more robust one-stop opt-out Web site (due out early next year) that they hope will mitigate the growing trend toward local opt-out legislation. The new site will…
Show biz marketing accounts are huge, and their agencies are always looking for more ways to localize them. They've now inspired efforts by ValPak, the promotions giant, and Eventful, the local events site that boasts an audience of nearly 20…
The deal-a-day marketplace is shaping up as a couple of leading brands in each market, some local media using white-label solutions and a healthy dose of aggregators repeating most or all the deals. Seeing to cut across much of the…
As "the media capital of the world," New York is rife with daily newspapers, high-culture magazines and lifestyle publications, yet Trevor Sumner says he had "no idea what was going on in my neighborhood. I couldn't even keep up with…
The market for SMB Web site building basically divides into do-it-yourself with a vendor that you select, or Web sites that are bundled with other marketing services. Pushing on the latter is Websplanet, a fast-growing 50-person company that is specifically…
Mobile ad network Millenial Media has posted its August S.M.A.R.T. report, which spotlights trends in mobile advertising and commerce based on activity across its network (both actual campaigns and network data). The latest release centers on mobile retail advertising and buying…
The Canadian publisher DirectWest has teamed up with VendAsta to enter the hot group buying space. The new service will be called Mysaskdeals, and it is reportedly the first of its kind in Saskatchewan. “We are very excited about this…
AdReady is an established presence in display advertising, serving up both creative automation and media campaign buying tools for agencies, publishers and advertisers alike. The Seattle-based firm has undergone a leadership change over the past year, however, and new CEO Karl…
SeniorChecked.com, a Washington D.C.-area start-up targeting the $3 trillion elder-care market officially launched today. The company is working to develop SeniorChecked into a national symbol for seniors and their families to find trusted local service providers that are screened through…
What if the borderline-indecipherable cluster of characters that must be punched in to post interactive comments and make online purchases could be repackaged as clearly visible words carrying marketing slogans for brand advertisers and a new revenue stream for publishers?…
Vlogger Sarah Austin was in full force at this week's Directional Media Strategies conference in Dallas, shooting a series of interviews about social media. The video series was sponsored by 3L System Group and a clips can be viewed below.…
Microsoft will work more closely with small businesses and interactive agencies, offering itself up as “the local operating system,” according to Randy Wootton, Microsoft Advertising VP of global search and online marketplace, who addressed BIA/Kelsey’s DMS ’10 conference today in…
