Kelsey Local Media Blog
Who can forget Jon Stewart's rant on Antennagate, or last week's Facebook Flaming. "The Daily Show" has a way of putting some of the ridiculous events in the tech world into perspective. The latest of course is yesterday's Verizon iPhone…
LivingSocial created a stir when an e-mail circulated from the group buying site informing deal-a-day aggregators that they would be dropped as affiliates. However, as 8coupons cofounder Landy Ung and The Dealmap CEO Jennifer Dulski reminded the ILM:10 audience last month, not all aggregators…
In his keynote address at DMS ’10, Yext CEO Howard Lerman pointed to the imminent release of a tags product in response to Google Tags and emphasized that tags could grow into the standard local advertising unit. Sure enough, the…
Groupon's smashing success has spawned hundreds of clones and, given its relatively simple technology and the absence of entry barriers, buoyed those imitators that they too may strike it rich in social commerce. Wildfire Promotion Builder comes at it from a different angle.…
Just in time for holiday search, shop and feast, both restaurant recommendation site Urbanspoon and local reviews hub Yelp are ramping up their mobile efforts. Urbanspoon's updated iPhone application adds a new layer of recommendation capability by allowing users to…
With destination sites, white-label providers and aggregators all crowding into the deal-a-day space, the struggle to differentiate and scale is complex. DealOn, which operates its own group buying sites in 16 markets and also offers white-label branding, thinks it has…
One of the challenges presented by online video in the directory space is that the video content is often buried inside the IYP listing. This has always seemed like a suboptimal way to present valuable content in a format that…
Mobile ad network Millennial Media is out with its latest monthly Mobile Mix report, showing that Android impressions have caught up with Apple's iOS in the U.S. Within the 58 percent of devices that are smartphones, both Android and iOS…
To date, most location-specific advertising requires in-store check-ins to unlock discounts and special offers. Naturally, that necessitates having a storefront that lends itself to walk-in -- and check-in -- traffic. Foursquare, Gowalla, Loopt and others have garnered first-mover hype with these…
Local and vertical content is eagerly sought by national players, from The New York Times to Yahoo, MSN/Bing to AOL. Now, Thompson Reuters is leading the local, vertical charge for wire services. In an aggressive push to lure traditional U.S. media…
During the 72-hour whirlwind that was ILM:10, several other announcements also came down the pike. Among them: - Group buying giant Groupon continues its flurry of partnerships. The Chicago-based deal a day inked separate deals with the Chicago Tribune Media Group and…
Here are some other key announcements made in conjunction with ILM:10. On the eve of ILM, Telmetrics issued a release detailing its forecast for local search trends in 2011, which include the prediction that SEM churn rates will improve next…
While 2010 has been lauded as "the year of local," it has also seen an influx of interest and spending by national brands to drive neighborhood-level store traffic. These initiatives have taken diverse (and sometimes highly publicized) forms: Gap's deal-a-day offer…
Best-selling author Steven Johnson keynoted at ILM:10 in Santa Clara today. In his talk, based on "Where Good Ideas Come From," a new book, he focused on how local media and commerce is affected by ideal environments for innovation that…
So why do people check in? Is it, as Gowalla's Andy Ellwood jokingly suggested, because "I am in my 20s and you should just care where I am"? Or are the reasons more substantial? This afternoon's panel on location-based services…
Panelists on the Home and Trade Revolution panel this afternoon echoed the sentiments BIA/Kelsey CEO Neal Polachek expressed during his opening presentation yesterday about the importance of trust. Increasingly, this level of trust is achieved through the process of service…
Content farms and aggregators are a major part of the new, scalable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local…
At ILM:10, Pandora's Cheryl Lucanegro (senior VP of ad sales) and Brian Mikalis (VP of performance sales) made it very clear where the popular Internet radio service is headed next -- to your car dashboard. The company is leveraging two…
The Internet, and now mobile, has long been an excellent way to present the proverbial "hyperlocal" news content, those stories that are just too parochial to make the local news broadcast or the pages of the local metro daily. Finding…
In the second half of the mobile local SuperForm run by BIA/Kelsey's own Mike Boland, the ILM:10 audience got to hear some key messages and metrics from leaders in the mobile local space including Where, xAD, Verve Wireless and Chitika.…
