Kelsey Local Media Blog
You've probably heard by now that AOL has continued its content acquisition streak by acquiring hyperlocal news and blogging network Outside.in. Outside.in will beef up Patch's hyperlocal content and also its team, as it continues the ambitious plan of cracking…
On the blog this week, Mike B. noted that Google Hotpot had added new social features to Google Maps for Android, other platform to follow. Hotpot users can now tweet their GOOG Places ratings and reviews on Twitter, or ping…
Not sure it's the right audience, but this tweet by the Red Cross is now the top tweet for #TigerBlood. I give them a Type A for creative use of current events to increase awareness. Can your business ride @CharlieSheen…
In the run-up to any given BIA/Kelsey conference, I'm continually asked about the makeup of our typical audience. This is a good question from both attendees and speakers trying to devise the proper tone for their presentations or prepared panel fodder.…
As promised, over the next few days, we will address your questions from last week's Social Local Media launch webinar. Among the topics we'll tackle: how traditional media can effectively participate, the growing role of social in search, the validity…
On last week's Social Local Media launch webinar, we emphasized that to be socially engaging, local businesses and media companies alike must be both socially present and active. In other words, just stepping out on a platform and claiming a…
This week we officially launched the new Social Local Media Continuous Advisory Service (SLM CAS for you acronym junkies). Thanks to the hundreds of you who joined our kick-off webinar yesterday. One of the topics we covered in the webinar…
Thanks to the 600+ who registered for yesterday's webinar on the launch of BIA/Kelsey's Social Local Media advisory service. And even bigger props for the nearly 50 questions and comments that poured in. Our pledge to you: We will address them…
The program for ILM East March 21-23 in Boston is nearing completion with the addition of a great new keynote: Constant Contact CEO Gail Goodman. Goodman joins a roster of nearly 50 featured speakers, including opening keynoter David Weinberger, a…
SuperMedia announced 2010 financial results today. We will listen to the earnings call later and report more detail here and in a brief to our clients. The quick take is that on an adjusted based, 2010 SuperMedia revenues dropped 20.3…
I think this whole social local thing is starting to catch on. This week we announced our upcoming webinar on Social Local Media and we’ve already got hundreds of sign-ups. The big news in my opinion was Google’s upgrade to its social search product, which may be a small step on the search giant’s way to competing with Facebook. And speaking of Facebook, we also surfaced some interesting examples of Facebook Pages from players like LivingSocial to the extremely sociable Ms. Britney Spears. Jed broke down adoption of social mediaa by industry and Peter the K. got all gooey about a local chocolatier’s Groupon promotion for Valentine’s Day.
Here’s what else we uncovered this week in socialsphere:
How Travel Sites Integrate Social Tools
Social media fans could find interesting tools in travel sites that integrate social network features, but Roger Yu doesn’t believe these sites are ready to replace guidebooks and planning tools. Reviewing the sites, he rambles off annoyances and benefits that could act as supplements to traditional books that help travelers find local restaurants or hotels.
Leading up to next Wednesday's launch of Social Local Media, and next Thursday's webinar, we've been sharing our data and insights and encouraging your feedback to help guide our coverage. Starting today, we're opening ourselves up to you even more…
I was checking out various local search players' Facebook pages and I thought it would be helpful to compare some of these pages with some non-local brands' FB pages: How can you not like Britney? I like the graphic but…
As Social Local Media -- BIA/Kelsey's newest advisory service -- marches toward its Feb. 23 launch and Feb. 24 free webinar, we're using social media channels to present data to our audience and learn more about your challenges, successes and…
I recently had the opportunity to sit down with Graham Clarke, CEO of Dealicio, an offshoot of 53 Technology. Dealicio is a white-label platform enabling local media companies to launch, manage and advertise daily deals. Dealicio recognized the power of…
We've been starting to see the signs of recovery for the past few months. Companies that have been cutting costs and back office expenses are now realizing they need to get the sales end of their businesses moving again. Throughout…
Citysearch is getting into the deals space, offering a mix of curated daily deals, coupons and other offers from providers such as Groupon, The Dealmap, Restaurant.com as well as from its own base of thousands of advertisers. CityGrid advertisers may…
The debut of BIA/Kelsey's newest advisory service - Social Local Media - is fast upon us, with the launch set for Wednesday, Feb. 23, and an introductory webinar to follow the next day (2/24). Over the next eight business days,…
The economy is showing signs of strength outside of the weak employment gains. Consumers are spending and advertisers are taking notice. To attract these new purchases, advertisers are spending more in many different local media. And given that the outlook…
Our first official week of Social Local blogging is just about under our belt. So let's wrap it up with some of the more interesting posts we came across: First on the blog I started out the week with my…
