Kelsey Local Media Blog
Unless you search via toolbar or live in a cave, you'll come across Google's home page pretty early in your day. But if you haven't seen it yet today, check it out. Google has taken one of its famed home…
You've probably heard by now that Microsoft has acquired Skype in an all cash deal for a whopping $8.5 billion. It's Microsoft's largest acquisition to date, and a killer exit for Andreessen Horowitz and others who made a then-controversial late…
Groupon has moved closer to CEO Andrew Mason’s vision of being a “city guide” via “GrouponLive,” a new events source featuring various Live Nation events. “The Live Email,” featuring last minute discounts, is being sent out to Ticketmaster’s regular opt-in…
JiWire, the mobile Wi-Fi network reaching 40 million users each month, announced today that it raised $20 million in funding led by Trident Capital. In the past year, JiWire expanded its business to enable advertising across both mobile applications and…
Voices Heard Media, a company that builds tools to embed onto several mobile and social platforms, announced improvements to EventBox this week. EventBox is part of a suite of embeddable apps designed to increase audience engagement. CEO Will Overstreet says…
Today at the Social-Loco conference in San Francisco, Google's Marissa Mayer announced a formalized version of the previously launched Business Photos in select cities. Meant to be "street view for interiors" it will seek to capture the insides of local…
CityGrid Media has released a study it conducted via research firm Harris Interactive that suggests people are more likely to "like" a local business than write a review as a way of expressing their approval of the service they received.…
New York Magazine is set to start sending out New York Deals, a weekly deals email that will consist of 15,000 opt-in recipients at launch. The deals email, which will be accompanied by a New York Deals website, takes its…
“The Information: A History, A Theory, A Flood,” the new master-work from science writer James Gleick, examines the origins of communications and its impact and integration into fields as diverse as physics, electrical engineering, mathematics and even biology. It’s a…
Yell plans to restructure its global operation and focus on "owning" local search as it tries to defend its business from rivals Google and Groupon. In February, the Yellow Pages publisher saw its shares drop by more than 10 percent…
Webshoz announced that Directory Marketing Inc., a Yellow Pages management provider for publishers, is now representing Videobar, the video ad software for online directories. We profiled this technology last year. Webshoz developed Videobar to increase consumer views of online ads,…
All advertiser phone numbers listed online with Yellow Pages Group are free calls for some Skype users. The new feature reflects an agreement we covered in February between YPG and Marchex, a company that provides call advertising services among its key SMB offerings. Skype software allows…
Facebook Head of Groups Justin Shaffer told attendees at Where 2.0 that one of Facebook’s goals is to develop the largest database of “interesting” places. The collection of places has “really been the focus" of his division for the past…
The recent implosion of TMP has led to the creation of a new digital agency called, aptly enough, 2nd Act Local Marketing. Its founders are Gregg Stewart, Will Foust and Steve Haar, all veterans of 15miles, the digital advertising agency arm…
SeniorChecked, a national network that aids seniors with choosing trustworthy local service providers, is partnering with FirstLight HomeCare, a national franchise that provides non-medical in-home care for seniors. We spoke with SeniorChecked CEO Chris Spanos about trends in the local…
Finding and buying daily deals on a mobile device is about to get easier. Monster Offers, the mobile banking solutions provider and daily deal aggregator, will deploy a series of consumer and business banking solutions under a new subsidiary this…
We've known about Google Offers for some time -- the deals product that Google started working on in the wake of its failed bid for Groupon. Today Google is announcing its launch in Portland, and forthcoming availability in NYC and…
Chicago Magazine will partner with Next Jump April 28 for "Intersections of Style," a “VIP Shopping Night” that will bring thousands of Chicagoans to select stores offering exclusive discounts and perks (i.e., “champagne check-in”). The event is being promoted by…
We've written in the past about Convergent Mobile and its SMS marketing for small businesses. One of the bright spots is giving SMBs their own keyword -- branded to their business and promoted through signage, menus, Yellow Pages ads or…
