Kelsey Local Media Blog
For Part Deux of the Mobile Meets Deals series, host Mike Boland continued his dialog with segment leaders. First up was Brian Knapp, VP of Business Operations, Loopt. Knapp presented Loopt's new u-Deals program, launched a few weeks ago on…
While deals are getting most of the attention right now, coupons remain a substantially larger player in the promotions business, says Steven Boal, CEO of Coupons.com, who was keynoting at BIA/Kelsey’s Deals 3D conference this week in San Francisco. Boal…
Who cares what happened when Harry met Sally!? The real action is here at the Deals 3D Conference, where "Mobile Meets Deals." In "Part I: Heavy Hitters," host Mike Boland ran a triad of fast-past interviews with key players rooted…
An afternoon session at Deals 3D focused on social media's impact on deals. The panel titled "Social Media and Deals: The Saturday Night Play" featured Cityvoter CEO Josh Walker and Signpost CEO Stuart Wall. Signpost features "deal scouts," which are…
Today at Deals 3D The Dealmap VP of marketing Dan Visnick shed light on his network data, as a directional representation of the trends we're seeing in local deals. The Dealmap, for those unfamiliar, aggregates 350 deal sources for its…
The Yellow Pages industry is moving rapidly down a path toward selling bundles of services designed to help its small-business customers acquire, retain and manage their clientele. ERPM (email marketing, reputation and presence management) is arguably a key element of…
Facebook touts itself as a platform that allows and encourages partners to further build out its social graph. In Deals, it has now found its most significant partner yet, inking a deal with American Express to push socially curated deals…
Group buying is growing up…and growing more complex in the process. It has long-outgrown the Groupon-and-the-seven-dwarfs phase and has added new layers reminiscent of other, more mature digital sectors, expanding into vertical niches, attracting media companies and necessitating aggregators. Now,…
Today at BIA/Kelsey's Deals3D conference, Gary Kearns, MasterCard group executive for information services, was all about the data. The volume of purchase data that flows through MasterCard puts it in a unique position to target offers in ways that boosts…
In a keynote at Deals 3D in San Francisco today, Gary Kearns, MasterCard InfoServices group executive, said that "I am probably what I buy, not what I search for," and noted that "purchase data is the new demographic" information that…
Writing about Google+ wasn’t an option. When an 800-pound gorilla makes a frontal assault on Facebook, Skype AND Twitter, sending the tech punditry into breathless buzz and sparking curiosity about the potential seismic effects on social networking, well, that warrants…
BIA/Kelsey's DMS ’11 event is shaping up nicely as a summit of leading innovators in small-business marketing and advertising solutions. Anyone selling directly to SMBs or building solutions for those that do should attend this event. The premise of DMS…
Following on its announcement yesterday that it had acquired the U.S.-based e-commerce firm Znode, Yell Group has unveiled a new alliance with Microsoft to sell the software giant's cloud-based services to its U.K. customers. The services Yell will offer will…
AT&T Interactive announced this week the launch of in-app ads on its mobile ad network, an extension of YP Local Ad Network. In-app local ads are served within mobile apps based on a user's location. Earlier this year, AT&T Interactive piloted…
Yell announced today that it acquired Znode, an e-commere software development company in a deal valued at $19 million. Znode will be incorporated into Yell Group as part of its new consumer division, Yell Connect. Znode's technology will serve as…
We work with online and mobile services every day, so it is easy to lose perspective on what “civilians” really do with such services. There is no better reality test for the progress of technology in our society than going…
Research recently reported in Scientific American shows that work by Gregory Berns of Emory University supports the conclusion that magnetic resonance imaging (MRI) scans of brain activity while listening to music produce data that can predict subsequent sales. In particular,…
Lately I've been exploring our video archives to pull out hidden gems and relive some of the important takeaways from our past conferences. Appropos to our Deals 3D show coming up in just over two weeks, I spent some time…
The Jesus Phone turns 4. What better way to celebrate than an infographic (via Mashable). You're all grown-up now.
A federal judge upheld Seattle's opt-out registry this week for residents who choose not to receive Yellow Pages. U.S. District Court Judge James L. Robart said the city's opt-out ordinance does not violate the Yellow Pages publishers' First Amendment rights.…
