Kelsey Local Media Blog
Today we posted a detailed agenda for ILM Asia 2011, which takes place Oct. 25-26 at the Regent Singapore. The event will include a heavy focus on many of the key elements driving the transition from traditional to digital marketing for SMBs…
Jonathan Marchbank, the CEO of Dealised, an Australia-based leader in providing social commerce and deals software, will address a special forum on the deals space at ILM Asia, Oct. 25-26, in Singapore. Marchbank will speak on Oct. 26 during a…
SaleLocator, a shopping and sales search engine and mobile app, has made public its API to share real-time, in-store sales information for national and regional retailers. We spoke with SaleLocator cofounder Michael Falkson, who said the company is looking to…
Ever wonder how some writers or bloggers get loads of traffic to their sites while others don't? Being at the top of Google News is a good place to start. Andrew Shotland of LocalSEOGuide.com, a BIA/Kelsey partner, along with Tim…
Just when the DMS ’11 audience thought it knew everything there is to know about group buying, Groupon Regional Sales Manager Brett Truka lifted the curtain a little higher. He also noted that the big G itself continues to gather…
Today as DMS ’11 wrapped up, Mike Centorani, VP of sales training at MatchCraft, and Paul Plant, founder and principal, Radicle Consulting, dissected the art of local advertiser acquisition. Riffing on the title of the session, Plant said he prefers…
Taking merchant content and syndicating it across a bunch of channels is a key effort for Local Matters, the tech firm now being led by CEO Tom Higley. Speaking at DMS ’11 in Denver, Higley said the company’s new “DigitalSeen"…
For all the recent negative bluster in the deals space, including one report of its imminent demise, BIA/Kelsey has a decidedly different message for the dissenters: "We still like ’em." At DMS ’11, Marketplaces Program Director Peter Krasilovsky painted a…
What does digital transformation truly look like? And how far along the path to a new revenue model are directional publishers? Those questions were front and center at DMS ’11, as Dex One Chief Strategy Officer David Sharman, YP New…
During today's social media forum at DMS ’11 a session on "social CRM" highlighted the products and insights of VendAsta CEO Brendan King and JoinHere CEO Justin Sanger. The artist formerly known as reputation management is taking many forms as…
Only 1.25 percent of the 240 million websites online are mobile friendly. That statistic kicked off the DMS ’11 Mobile Tools for SMBs panel. Provided by DudaMobile, the company's CEO and cofounder, Itai Sadan, looks at the statistic and sees…
Smack dab in the middle of today's social media forum at DMS ’11 was a session to highlight agencies that specialize in social media marketing. David Lifson, CEO of Postling, and Mike Nabasny, regional sales manager of Wildfire, spent the…
A couple of years ago, SMBs merely shoveled their existing offline presence online. But today, they are really developing a unique online experience, noted Facebook’s Rita Fabi, who runs market solutions, global customer marketing and communications and spoke at DMS…
Two companies investing in self-service advertising for SMBs agree that self-service is an important and growing category, but isn't likely to replace direct sales. This morning's panel at DMS ’11, "SMBs and Self-Serve: Ready for Prime Time?" featured Paul Levine, COO…
In the afternoon session at the BIA/Kelsey DMS conference on Wednesday afternoon, two players in the local search industry talked about the growing local display market and the use of display by SMBs. Moderated by Matt Booth of BIA/Kelsey, Tyler…
Matt Booth kicked off a session at DMS ’11 with some BIA/Kelsey data on SMBs' perception of value for the many things offered to them in search advertising services. Above SEO assistance, keyword selection, site traffic reports and the usual…
Infogroup's president/CEO, Clare Hart, was the kick-off headliner at DMS ’11 and shared her vision of the SMB space as it relates to the rapid transformation in small businesses' use of new tools and features in online commerce. Hart argues…
James Sanders, head of Channel Partnerships, Google Asia Pacific, will keynote the first day of ILM Asia, a conference that BIA/Kelsey and ADPAI are jointly producing Oct. 25-26 in Singapore. The event will attract directory publishers, as well as new…
Marchex announced a new partnership with CityGrid today that will expand the Seattle company's call advertising business to local websites such as Citysearch, Urbanspoon and Insider Pages. CityGrid Media will place Marchex's national and local advertisers in relevant call placements…
Groupon has postponed its IPO roadshow and is re-evaluating the timing of its IPO on a “week by week” basis, according to The Wall Street Journal. To us, the delay is not really a surprise. The company has been hit…
