Kelsey Local Media Blog
Yellow Medya, formerly Turkey Yellow Pages, announced a partnership today with the world's largest travel site, TripAdvisor, in Turkey. The Yellow Pages publisher will integrate TripAdvisor onto all its platforms, including online and mobile. As a result, it will have…
ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and…
Last week, Local Insight Media emerged from Chapter 11 bankruptcy, roughly one year after seeking protection from its creditors. The company emerges from bankruptcy with a new structure, a new board of directors and a more manageable balance sheet, having…
Matchbin has spent $10 million to acquire 800 radio and TV accounts from Navteq’s Radio and TV Group (formely Traffic.com). It has also raised $12 million for working assets from Silicon Valley Bank, and is rebranding the combined entity as…
For newspapers, the 1/3 circulation/1/3 display/1/3 classifieds revenue model of the print days hasn’t made the transition to online, and there doesn’t seem to be enough time to right the ocean liner. But as a local media channel, newspapers have…
PagesJaunes, the French directory publisher, recently announced the launch of 123deal in Italy, Germany and the U.K. The daily deals and local discounts portal and search engine is also available in France and Spain. The location-based search option allows users…
The local display ad companyPaperG today unveiled a deal with AOL to offer its local display advertising technology via Patch, AOL's hyperlocal platform. The PaperG solution offers the ability to create a locally targeted display ad with only the…
EyeTrackShop, a digital marketing search firm, just released the findings of its October 2011 study on smartphones and tablets. Apple's iPhone and iPad were the most visually appealing, drew the most attention, and if cost were not an issue, are the ones…
Yell announced this week that Microsoft MSN Partner and Producer Scott Moore will join Yell Group as its chief digital officer. Moore will report to Yell Group CEO Mike Pocock and will be based at a new Yell office in…
Speaking today at ILM Asia in Singapore, Google's James Sanders made a very direct appeal to directory publishers to resell Google advertising products to SMB advertisers in the Asia-Pacific region. "Globally, Yellow Pages companies are our most successful partners," Sanders…
Just before lunch at ILM Asia, Sidharth Gupta, CEO of Getit Infoservices, shared his company’s vision of the future. It was comprehensive and holistic. In his talk, Gupta spoke of the evolution that is occurring around the world and in…
My colleague Charles Laughlin kicked off ILM Asia -- a conference organized by BIA/Kelsey and the Asian Directory Publisher Association (ADPAI) -- with the results of a survey of business leaders operating in the local search space in Asia. Among…
Tele Directories, a Yellow Pages ad solutions provider, is set to launch its new local search directory for Brunei Yellow Pages, www.yp.com.bn, next week. The new site is based on the ImmersiFind 2.0 platform, an online directory search application that…
Joe Walsh, the executive who arguably did more than anyone to make the Yellow Pages a competitive industry in the United States, has resigned as CEO of Yellowbook, the U.S. division of U.K.-based Yell Group. Walsh has been with Yellowbook…
Yellow Pages publisher The Berry Co., announced today that John S. Fischer, currently the company's general counsel and secretary, will be appointed as the company's interim president and CEO. The news comes on the heels of the company's energence from…
Facebook advertising and integrated marketing concepts seem to be top of mind for 200+ reps of midsize agencies gathered in Scottsdale, Arizona, at BOLO 2011: Be On The Lookout. It is my second year in a row speaking here—certainly, one…
BIA/Kelsey will offer a view into two of our key forecasts at the upcoming ILM Asia conference, Oct. 25-26 at The Regent Singapore. The first will be the freshly updated global Yellow Pages forecast, which will be summarized in…
I was never into the black turtlenecks and the cult that grew around him. But if he wasn't inspirational, then nobody is. Pushing the envelope on tech...coming back from being fired....the way he handled his sickness. It isn’t well-remembered, of…
ILM Asia has added two exciting speakers to its lineup. Adrian Tan, COO of Groupon Singapore, will join our special Deals Forum on day 2 of ILM Asia. Meanwhile, Michelle Sherwood, exec VP of strategic marketing at the Australian directory giant Sensis,…
The news came over the wires this weekend that Bob Pittman has been named as the new CEO for radio and outdoor giant Clear Channel Communications. Pittman, who is the opening keynoter at ILM West Dec. 12 in San Francisco,…
