Kelsey Local Media Blog
XAd, a mobile local ad network, released its Q1 2012 report today that shows growth in the local-mobile search category, particularly transportation-related search within the travel sector. We're not surprised by the results, given our forecast of total U.S. mobile…
In the run-up to Facebook's ballyhooed IPO, BIA/Kelsey has released Wave III of its U.S. Social Media Advertising Forecast, which reveals overall market acceleration in 2012 and 2013, and steady growth in locally targeted social spend. From 2011 to 2016,…
Verizon's new Visual 411 app is designed to provide a more integrative user experience across mobile, FiOS TV and desktop devices. A common platform supports all three media. In addition, the free app lets users search local businesses and provides…
Explaining the basics of local and social marketing to clients and prospects is a tough task for companies, which might come off as patronizing. Why not give them a book? A couple of years ago, Yodle CEO Court Cunningham wrote…
Google made up 66.5 percent of the U.S. market share in explicit core search in April, a 0.1 percentage point rise from the previous month, according to comScore's qSearch analysis. Microsoft came in second at 15.4 percent and Yahoo rounded…
With more than 1 million registered users and 87 million company profiles, Manta has established itself as a hub where small businesses can be found…and find each other. Now, having raised a fresh round of $44 million in funding from…
AT&T has finalized the sale of 53 percent of its Yellow Pages operation to the private equity firm Cerberus Capital, which has launched YP Holdings LLC. The new company will be led by newly appointed CEO David Krantz, who had…
In our Investing in Radio Market Report, we reported that local radio stations saw a 15 percent increase to $439 million for total online revenues. Local radio stations are making significant strides to bolster their online activities, and it is…
Simply Good's Loop mobile coupon platform is designed to help local merchants reward customers, handle customer service issues and support ambassadors who influence others to patronize local businesses. The concept is an on-the-spot bounce-back coupon where a waiter could offer…
NBC Universal announced the launch of the Universal Games Network (UGN), a new platform that integrates NBCU's gaming efforts across its television networks and online properties this week. UGN is a white-label solution that will aggregate NBCU's most popular online,…
I'll be blogging live from Boston's Techstars demo day. There's lots of energy and excitement in the room as twelve new statrt-ups get their chance to present their business case and successes to win over investors. Early companies of interest…
Recently, BIA/Kelsey had the opportunity to spend time with Bill Dinan, president of Telmetrics, including a one-on-one Q&A session at the Local Search Association conference on April 24. During the Q&A session and subsequent conversations we spoke about mobile, sales…
Online food ordering is seen as the next frontier for local online commerce. Two leading sites, GrubHub and Seamless, have attracted more than $134 million in funding between them, and the space could bring in more than $1 billion a…
Among the myriad questions swirling around Facebook's imminent IPO (other than "when will it actually happen?"), the two most pressing are: 1) Can the social network actually support an assumed $100 billion valuation? and 2) How? BIA/Kelsey sought to answer…
Speaker: Will Scott, Owner, Search Influence Moderator: Michael Boland, Senior Analyst and Program Director There is a lot of talk about social media being critical to the future of small-business marketing. But how do those currently working with small-business advertisers…
Mary Boysman, VP of brand marketing and advertising, demonstrated that Aspen Dental clearly get the big picture on how to succeed with local media. Aspen Dental is the fastest growing dental practice company in the U.S. with 380 locations spread…
Local Search Association -- "Search Starts Here" Headline Address: Christian Dwyer, Senior VP and GM, MapQuest Moderator: Matt Booth, Chief Strategy Officer, ILM Program Director, BIA/Kelsey AOL's MapQuest has undergone many transformations over the years, changing owners, business models and…
Local Search Association President Neg Norton and LSA board Chairman and SuperMedia CEO Peter McDonald addressed the membership of the Local Search Starts Here conference giving a state of the industry overview. One of the messages McDonald relayed to the…
At the Local Search Association's Search Starts Here conference in Boca Raton, today's sessions kicked off with Google's view of opportunities in local. As usual lately, this tied in closely with lots of trends and themes in mobile and social.…
American Express is all over the deals and promotions space, with its Link, Like, Love campaign on Facebook; Twitter offers; and geo-based deals on Foursquare. Its Serve product also has been providing deals for AOL's Patch.com. Until now, there has…
